Blackberry 2013 Annual Report Download - page 23

Strategy
The Company’s vision is to be a leader in mobile computing. To achieve this vision, the Company’s strategy is based on the
following principles:
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than having to establish an additional email account. The Company’s security solution for enterprise customers includes
end-to-end data encryption for confidentiality, robust remote IT management and full application controls to allow
customers to address mobile malware. Inherent in the core platform is support for various Internet security standards such
as SSL and IPSec, multiple user authentication schemes, a secure boot ROM, signed API access and an embedded firewall.
In addition to the security built into the BlackBerry Enterprise Solution, the Company has developed a BlackBerry Smart
Card Reader which further enhances BlackBerry device security for a wide range of government users. BlackBerry
Enterprise Server Express has also been launched to provide enterprise grade security to the SME user free of charge. The
BlackBerry Enterprise Solution has passed rigorous security assessments by many of the leading security institutions
around the world, including Common Criteria EAL 4+ certification for BlackBerry Enterprise Server 5.0 and BlackBerry
OS 5.0. BlackBerry was the first mobile platform to achieve Common Criteria EAL 4+ certification. The BlackBerry
Enterprise Solution has been certified by Fraunhofer Institute SIT, and has been approved for use under the CAPS program
in the United Kingdom. The solution has also had several FIPS-140 validations for its embedded encryption
module, including the latest encryption module that is part of the BlackBerry 6, BlackBerry 7.1, and PlayBook operating
s
y
stems.
•
R
OI. The return on investment for the BlackBerry solution provides customers with rapid payback for their purchase. The
primary benefits include personal productivity and team workflow enhancements. The Company continues to launch new
IT administrator and end user features designed to lower the cost of buying, deploying and managing the BlackBerry
solution.
•
B
lackBerry Outbound Port Architecture. The BlackBerry wireless solution uses a secure infrastructure that does not
require IT managers to compromise firewall security through the opening of an inbound firewall port. The BlackBerry
infrastructure offers a number of efficiency and security benefits to carriers and end-users. These benefits are outlined in
detail under “Com
p
etition.”
• Expanding BlackBerry to be a leading mobile computing company to encompass the smartphone, tablet, enterprise and
embedded markets.
• Establishing BlackBerry amongst the top 3 mobile platform and driving further global growth to create value for
stakeholders.
• Building on the successful launch of BlackBerry 10 by continuing to roll out BlackBerry 10 to customers around the world
while holdin
g
the
p
osition of BlackBerr
y
7
p
roducts for entr
y
-level and low-cost markets.
• Furthering the Company’s transformation by driving additional efficiencies, reducing complexity, increasing accountability
and fosterin
g
strate
g
ic or
g
anizational ca
p
abilities.