Blackberry 2013 Annual Report Download - page 16
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Fiscal 2012:
9
• Launched the 4G LTE BlackBerr
y
Pla
y
Book tablet with built-in su
pp
ort for cellular networks in Au
g
ust;
• Appointed Kristian Tear as Chief Operating Officer. Frank Boulben as Chief Marketing Officer and Steve Zipperstein as
Chief Le
g
al Officer; and
• Announced that three new members joined the Company’s Board of Directors: Timothy Dattels, Richard “Dic
k
”Lynch
and Bert Nordber
g
.
• Introduced the BlackBerr
y
7
p
ortfolio, a new line u
p
of smart
p
hones runnin
g
the
p
owerful BlackBerr
y
7 O
p
eratin
g
S
y
stem;
• Introduced Near Field Communications (“NFC”) technology to several models of BlackBerry smartphones, enabling
BlackBerry smartphones to receive information and link to other NFC-enabled devices or BlackBerry Authentic
Accessories;
• Introduced the cost optimization program designed to eliminate redundancies and reallocate resources to focus on areas
that offer the hi
g
hest
g
rowth o
pp
ortunities and ali
g
nment with the Com
p
an
y
’s strate
g
ic ob
j
ectives;
• Successfully bid for the patent portfolio of Nortel Networks Corporation (“Nortel”) as a part of a consortium of companies,
making a strategic investment of approximately $779 million in order to significantly strengthen the Company’s
technolo
gy
p
latform;
• Grew the BlackBerry subscriber base to approximately 77 million users by the end of fiscal 2012, such that the Company
was the leading brand, leading device and/or leading brand on prepay positions in the United Kingdom, Netherlands,
S
p
ain, Saudi Arabia, UAE, South Africa, Ni
g
eria, Indonesia and Latin America (Source: GfK December 2011);
• Enhanced the BlackBerry developer platform, and exceeded two billion BlackBerry World™ (now BlackBerry World™)
a
pp
lication downloads, with a
pp
roximatel
y
six million downloads occurrin
g
each da
y
;
• Grew the global BBM user base to approximately 55 million active users as of March 3, 2012, with more than 325 socially
connected BlackBerry applications having been downloaded close to 60 million times. The Company also launched BBM
Music, a social music sharin
g
and discover
y
service;