Blackberry 2013 Annual Report Download - page 22

The Company believes it has generated significant momentum from developers in fiscal 2013 through a series of events
and seeding dev alpha testing devices. The BlackBerry Jam World Tour attracted more than 9,300 attendees with 44
sessions in 37 countries.
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with 650 wireless carriers and distribution partners in over 175 countries around the world, the Company is able to offer
customers their choice of carrier depending on their needs in a particular geography. In addition, BlackBerry smartphones
support many network protocols, including GSM/GPRS/EDGE/UMTS/HSPA, HSPA+, CDMA/1xRTT/Ev-DO and iDEN,
offering customers the best choice of carriers and network technologies for their particular region without changing the
underlying BlackBerry infrastructure. The Company will continue to launch new products for next generation networks,
such as 4G and LTE, as the de
p
lo
y
ment scale and the economies around these networks are established.
• Growth of the BlackBerry App Ecosystem and Developer Community. An application-rich ecosystem is critical to
succeeding in the mobile smartphone and tablet marketplace, and the Company continues to build a large network of
thousands of commercial, independent and corporate software developers focussed on building consumer and enterprise
level applications for BlackBerry smartphones and BlackBerry PlayBook tablets. The Company also expanded its
developer base and application catalogue through the development of BlackBerry tools for Android Apps. Through the
Company’s Android Player, Android developers can easily port Android applications to BlackBerry World. BlackBerry
World provides BlackBerry customers with a comprehensive electronic catalogue that aids in the discovery and
download/purchase of applications directly from their BlackBerry smartphone or tablet. Users can purchase applications
using their personal PayPal® account, credit card and through carrier billing. With more than 50 carriers around the world,
users are able to purchase applications and have the charge applied directly to their wireless carrier bill. The Company is
continuing to expand the reach and availability of its carrier billing service to more carriers and customers around the
world.
•
A
ccess to Key Corporate Data Stores. BlackBerry Enterprise Server provides IT departments with the means to provide
wireless access to all four main corporate data stores from a single integrated platform. The BlackBerry wireless platform
is one of the only platforms in the market that provides access to corporate email and PIM, corporate voice PBX and
hybrid IP/PBX stores, real-time computing and corporate IM such as IBM SameTime and Microsoft Live Communications
Server, Microsoft Office Communications Server and enterprise applications such as customer relationship management
(“CRM”), and enterprise social networking and collaboration applications such as IBM Lotus Connections and IBM Lotus
Quickr.
• Security. The BlackBerry platform was designed as an end-to-end solution with comprehensive security specifically for
enterprise access to email, PIM and other corporate information from a single wireless device. Through integration with
Microsoft Exchange, IBM Lotus Domino and Novell GroupWise, the BlackBerry wireless solution provides corporate
users with secure wireless access to their own cor
p
orate email rather