Blackberry 2013 Annual Report Download - page 24

The success of this strategy will be driven by:
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• Successfully transitioning to BlackBerry 10, the Company’s next generation BlackBerry platform. The Company is
focused on building upon its successful BlackBerry 10 introduction and establishing the BlackBerry 10 platform amongst the top
3 mobile platforms. The launch of BlackBerry 10 in January 2013 marked the beginning of the organization’s transition to
becoming a leading mobile computing organization. The Company expects the BlackBerry 10 OS will transition the
organization from mobile communications into true mobile computing and will power BlackBerry smartphones, tablets and
embedded solutions such as those found in advanced automotive electronics, including entertainment, communications and
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lications.
• Leveraging and capitalizing on the embedded market. Over the past 30 years, QNX software has become a big part of
everyday life, with people encountering QNX-controlled systems while driving, shopping, watching television, using the
Internet, or even turning on a light. With its reliable characteristics, QNX software has been a preferred choice for life-critical
systems such as air traffic control systems, surgical equipment, and nuclear power plants. The QNX powerful multimedia
features can be found in a variety of products from in-dash radios and infotainment systems to casino gaming terminals. With
mobile computing continuing to rapidly integrate with embedded operating systems, the Company plans to leverage its powerful
BlackBerry 10 OS to provide even higher-performance applications for markets such as telecommunications, automotive,
medical instrumentation, automation and securit
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.
• Seek strategic alliances and relationships. BlackBerry intends to broaden the scope and continue to strengthen and develop its
strategic alliances. The Company may also consider new types of partnerships and relationships which could involve closer
collaboration with other technology leaders to affirm and enhance the Company’s competitive position as a primary mobile
device and solutions provider. Areas of strategic alliances and relationships include, but are not limited to, software application
developers and companies, global telecommunications carriers, intranet and Internet applications and portal companies, Internet
social networking providers, multimedia content providers, gaming platform vendors, consumer electronics retailers, microchip
and other manufacturers, and
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• Grow the BlackBerry App Ecosystem and developer community. An application-rich ecosystem is critical to succeeding in
the mobile smartphone and tablet marketplace, and BlackBerry intends to continue to invest in its network of thousands of
commercial, independent and corporate software developers focused on developing consumer and enterprise level applications
for BlackBerry smartphones and BlackBerry PlayBook tablets. The Company also expanded its developer base and application
catalogue through the development of BlackBerry tools for Android Apps. Through the Company’s Android Player, Android
developers can easily port Android applications to BlackBerry World for BlackBerry PlayBook users, and BlackBerry 10
smart
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hones. The Com
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an
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lans to continue to invest in this critical ecos
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ers are able to successfull
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