Blackberry 2013 Annual Report Download - page 30

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The Company determines BESP for a product or service by considering multiple factors including, but not limited to, historical
pricing practices for similar offerings, market conditions, competitive landscape, internal costs, gross margin objectives and pricing
practices. The determination of BESP is made through consultation with and formal approval by, the Company’s management, taking
into consideration the Company’s marketing strategy. The Company regularly reviews VSOE, TPE and BESP, and maintains internal
controls over the establishment and updates of these estimates. Based on the above factors, the Company’s BESP for the unspecified
software upgrade right is $6 per BlackBerry PlayBook tablet and the Company’s BESP for the unspecified software upgrade right and
non-software services ranges from $10-$20 per BlackBerry 10 device.
Third Party Software Developers
The Company provides a feature rich open standards-based development platform which allows third party commercial and enterprise
software developers to build and deploy custom applications to run on BlackBerry smartphones. To facilitate this, the Company
provides a number of products and technologies to third party developers, wireless carriers and enterprise customers to enable them to
develop, distribute and manage these applications. For application development, the Company provides a suite of software
development tools for both BlackBerry smartphones and the BlackBerry PlayBook tablet enabling applications to be developed using
technologies such as Java, HTML5, Javascript®, Native C/C++/Qt with OpenGL® ES support, Adobe® Flash® and Adobe® AIR®.
BlackBerry PlayBook OS 2.1 and BlackBerry 10 will run most Android Gingerbread 2.3.3 applications without any code changes.
The Company released BlackBerry 10 SDKs in fiscal 2013 built on open standards and open source wherever possible in order to
provide developers with a rich development experience. The Company also provides a variety of advanced services to application
developers to enable them to develop deeply integrated applications that leverage online network services. These advanced services
include the BlackBerry Messenger Social Apps Platform, Push Service, Payments Service, Advertising Service, Location Service,
Maps Services, Analytics Service and Scoreloop. Using these services, developers can create applications that take advantage of
integrated social networking services, push notifications, in-app payments and advertising, advanced location services, application
usage information, and social gaming features.
The Company embraces open standards and includes a variety of open source libraries out of the box including Lua, OpenAL,
cocos2d-x, and Box2D and has an open source repository that can be accessed at github.com/blackberry. The Company promotes an
open ecosystem that makes it easier for developers to target multiple platforms through partnerships with Appcelerator, Cordova,
dojo, jQuery Mobile, Marmalade, NME, Qt, and Sencha Touch.
For distribution and management of enterprise applications, the Company provides a suite of tools and technologies within the
BlackBerry Enterprise Service 10 to enable secure and managed provisioning of applications to enterprise employees. BlackBerry
World allows organizations to offer employees easy access to a catalogue of trusted applications.
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