Asus 2012 Annual Report Download - page 78
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74
LED backlight screen, and motherboard that shall help gain leverage in business
opportunity and market under the surge of green environmental protection.
(2) Disadvantages
The significant fluctuation of exchange rate in both directions has affected exporting
business negatively.
(3) Responsive strategies
Monitor exchange rate closely and adjust the position of foreign exchange to the
optimal level.
Internal conditions
(1) Advantages
a. Profound finance and sufficient funds
b. Profound inventory control and healthy turnover rate
c. The R&D technologies and talents of ASUS are world class; also, the technology
of ASUS dominants the industry.
d. The strategic planning of ASUS is with profound and moderate vision; also,
market trend matches up industrial development.
e. Talents are assets of ASUS. ASUS has improved employee’s welfare and salary
and welfare facilities constantly to keep employee’s morale high and employee’s
performance outstanding.
(2) Disadvantages
ASUS grows significantly in both business operation and organizational structure;
therefore, it is crucial to improve the management effectively.
Product and technological development
(1) Advantages
a. ASUS is with a strong R&D team for the development of MB, Graphics Cards,
CD-ROM, NB, server, desktop computer, Intelligent Navigation phone, wireless
broadband mobile device, and Eee series. The excellent R&D talents of ASUS are
known in the industry and with many patents received and many products in
development constantly.
b. The department heads and the management of ASUS are mostly with technological
background; moreover, they understand industrial trend and product development
technology well; therefore, they are able to take advantage of the development, to
plan product lines in depth, to apply recourses effectively, and to generate added
value.
c. ASUS has contributed significant R&D and marketing resources to promote the
important new kind products as Tablet and EPAD in order to develop products
with the merits of good price, cosmetic design, industrial design, light weight, and
easy interface.
(2) Disadvantages
The sales channel of mobile device is different from the one for information products;
therefore, it is necessary to have the sales channel for mobile device developed.