Asus 2012 Annual Report Download - page 76

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in the business for fifty years and has performed wonderfully in the sense of product
quality, R&D technology, and business development. According to the statistical data
of 2012Q4 of international market survey institutes, ASUS notebook is on the
Top-Three list with 22.1 million notebook computers shipped in 2012 representing
12.76% growth from the year before. ASUSTeK had done well with this product in
market.
(3) Short-term development of IT industry;
On the arrival of Cloud Computing era, ASUSTeK plans to introduce a series of
Cloud Computing related services and products with a specific solution designed for
the cloud computing of mobile computation, multimedia entertainment, and
eCommerce and the quality of portability, easy to use, connection, and service in
depth reinforced in order to provide users with a boundary-free and timeless
convenient life and information at fingertip. Professionals may apply cloud
computing business tool freely to explore business opportunities, upgrade
competitiveness, and share rich and diversified multimedia entertainment with family
members.
3. Business goals
The company’s strategic planning has matched up to market development trend in recent
years. ASUSTeK had generated sales revenue of NTD413.1 billion in 2012. In addition
to care for the core businesses, ASUSTeK will initiate diversified business operation
carefully too. Sales of new products have grown by several folds. ASUSTeK will
continue to serve customers with practical and stable business operation; also,
world-class technology innovation, and excellent product quality.
4. Competitiveness, advantages and disadvantages of development, and responsive
strategies
Industrial development and vision
(1) Advantages
a. For the rise of mobile computing, lightweight and thin become the way to go for
notebook computer. ASUS computer development has been focusing on
effectiveness and energy saving since 2008 and with a low power-consumption
and Super Hybrid Engine (SHE) technology developed alone as the best solution
to the request for lightweight, think, and powerful. ASUS has mature technology
ready for the market once the demand emerges.
b. The development of laptop computer and motherboards in 2013 is expected to
remain stable, whereas the development of Tablet PC continues to grow rapidly,
which is projected to bring more important impacts on personal mobile computing
devices. ASUS has invested a substantial number of resources on the
development of Tablet PC while leading the industry to launch new products in
order to dominate the market and market share. ASUS has already become the top
three leaders in the market for Tablet PC carrying Android operating system.
Under the mutual support and integration of products, ASUS has attained a nich
competitive advantage in the evolution of hardware industries.
(2) Disadvantages and responsive strategies
Global warming is getting worse. The awareness of environmental protection is
awakening; therefore, power saving is the notion shared by the world. Governments
announce strict environmental protection provisions on electronic products for