Asus 2012 Annual Report Download - page 75
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71
availability, transmission and sharing are the key. As the leader of brand
technology, Asus believes in the power of open platform and we must embrace
the ubiquitous era of cloud computing with open mind, building a versatile
solution for the new generation of cloud computing.
II. Market analysis and the conditions of sales and production
(1) Market analysis
1. Sales regions
Unit: NT$ thousands
Year
Item
2011 2012
Subtotal Total Subtotal Total
Domestic operating income
Internal operating income
America / Canada
Asia Pacific
Europe
Africa
Net operating income
991,465
298,343,390
22,587
152,371
18,159,962
299,509,813
317,669,775
502,640
356,481,607
44,179
-
18,090,447
357,028,426
375,118,873
2. Market share and market demand and supply and market growth
(1) Market demand and supply of computer components
The MB of ASUS took up the largest market share worldwide in 2012 with the
strength of excellent R&D capability, scale of mass production, comprehensive
supply chain of upper-stream and down-stream components, product quality, and
competitive production cost.
Energy saving is the fundamental goal of ASUS throughout the process of production.
ASUS is the first one to develop EPU with power source adjusted smartly and
instantly by detecting PC loading in order to supply energy effectively to the entire
system. By providing elements with automatic phase switching (including CPU,
VGA Card, memory, chips, hard drive, and fans), EPU is able to provide adequate
power supply by smart acceleration and overclocking in order to save power and cost.
USB3.0 becomes global standard for new generation digital data transmission. In
addition to have the motherboard converted at once, ASUS has True USB 3.0
released comprehensively by leading technology that is ten times faster than USB2.0
and it is easy to share, download, and make backup. It is with twice of bandwidth and
34% more effective than other USB3.0 solution.
ASUSTeK had sold 22.2 million pieces motherboards in 2012. If motherboard is the
soul of a computer, VGA drawing card and CD ROM are the body and extremes of a
computer. ASUS launches optimized products with high-quality, high-performance,
and high CP value for motherboards to entry, medium and high-end markets. To
attain the absolute leading advantages in global motherboard market, the
sustainability of best brand and leading position in the industry is highly important.
(2) Market demand and supply of NB:
The prevailing rate of notebook is growing rapidly in the world. ASUSTeK has been