Singapore Airlines 2016 Annual Report Download - page 43

During the financial year in review, SilkAir continued
to grow its network, with the addition of two new
destinations – Cairns and Male.
On 30 May 2015, SilkAir started thrice-weekly services
to Cairns, home of the Great Barrier Reef. The flights
started as a circular service with Darwin but the service
on Saturdays were de-linked in Northern Winter to
keep up with the demand. During the year in review,
SilkAir also started servicing Male, ensuring twice-daily
year-round connectivity to the Maldives' capital. SilkAir
operates four flights per week during the Northern
Winter season, complementing SIA's 10 weekly flights,
while SIA operates all 14 weekly services during the
Northern Summer season.
The SilkAir cabin crew took to the skies with a new
sophisticated look in April 2015 created by local
designer, Alexandria Chen. The new one-piece uniform
comes in two variations – aqua-blue for junior crew
and a plum-red version for senior crew. Both variations
of the uniform are accompanied by a dark blue skirt,
creating deeper synergies with the image of SilkAir’s
parent company, Singapore Airlines.
During the year in review, SilkAir’s fleet size continued
to grow with the delivery of five new Boeing 737-800NG
aircra. The fleet as at 31 March 2016 included 29 aircra,
comprising 11 A320s, four A319s and 14 737-800NGs.
On the corporate social responsibility front, SilkAir
embarked on several projects with its adopted charity
partner, Child’s Dream Foundation. SilkAir sta were
invited to join in field trips with Child’s Dream sta
as they visited projects in provincial areas of Cambodia,
Thailand and Laos to learn more about the organisation’s
work. A group of sta visited a school built by Child’s
Dream in Snor Village, Siem Reap to interact with the
local children and help in the repainting of the school.
SilkAir also continued to be the oicial airline partner
of the Singapore Lions XII football team, and Aluminaid
Team Singapura Everest during the course of the
financial year.
SilkAir’s eorts to provide high standards of product and
service quality continue to be recognised in the region.
SilkAir was ranked 3rd in the Top 10 Airlines by Passenger
Carriage in the Changi Airline Awards 2014, presented
by Changi Airport Group. The airline continues to be
honoured in the TTG Asia Travel Hall of Fame, which it
was inducted into in 2010 following its 10th win at the
TTG Asia Travel Awards in 2009. SilkAir was once again
voted one of the Top 10 Airlines Worldwide for Cabin
Service in Best in Travel Poll 2015 by Hong Kong-based
online travel magazine, Smart Travel Asia.
In Indonesia, SilkAir was named Indonesia’s Leading
Regional Airline of the Year 2015/2016 at the ITTA – the
Indonesia Travel and Tourism Awards. The airline was
also named “Asia’s Top Outstanding Airline” by Chiang
Mai-based travel publication, Now Travel Asia, in the
Now Travel Asia Awards 2015.
In China, SilkAir received various accolades such as
being named “Xiamen’s most reliable Airline in 2015”
by Xiamen Daily News, and awarded “2015 Top Ten
Tourism Unit in Service” by Hubei Tourism Board.
New Destinations
Added
2
network points in
Cairns and Male
Fleet of Aircra
29
comprising 11 A320s,
four A319s and
14 737-800NGs
FLYING IN STYLE
3rd in the Top 10 Airlines
SilkAir was ranked 3rd in the Top 10 Airlines by
Passenger Carriage in the Changi Airline Awards
2014, presented by Changi Airport Group.
3
Annual Report FY2015/16 41