Singapore Airlines 2016 Annual Report Download - page 37

Community
Engagement
Apart from supporting charities and non-profit
organistions, the Airline firmly believes in sponsoring
initiatives that promote education, sports, the arts, the
environment and conservation. Support is oered in the
form of cash donations, complimentary or rebated air
tickets, as well as sta volunteerism.
As a lead-up to Singapore’s Golden Jubilee, an A380
Charity Flight was organised in May 2015, where more
than 300 beneficiaries from the Community Chest of
Singapore were treated to a flight on the world’s largest
passenger aircra. The Airline also opened the doors
of its Training Centre to the public for the first time in
July, attracting more than 7,000 visitors. Proceeds raised
from the events were donated to the Community Chest
of Singapore, a non-profit organisation that raises funds
for many charities in Singapore.
The SIA Group is acutely aware of the importance of
building strong relations with both local and national
communities we serve. Many of our subsidiaries and
overseas oices work with charities in support of
various initiatives and causes. SilkAir embarked on
several community projects during the year in review.
With a memorandum of understanding signed in 2015
with Child’s Dream Foundation, SilkAir is providing
air tickets to Child’s Dream sta travelling to help
improve healthcare and education for underprivileged
children. In addition, a donation drive was organised
to help SilkAir’s own Nepal-based employees during
the Kathmandu earthquakes in 2015. Special fares,
together with free and discounted rates for carriage
of relief supplies, were provided to volunteers of relief
agencies travelling to Kathmandu. A chartered flight
was also mounted to fly a relief and rescue team back
to Singapore, which comprised members from the
Singapore Ministry of Foreign Aairs, the Singapore
Police Force, the Singapore Civil Defence Force, and
Singapore General Hospital.
Singapore Airlines airmed its longstanding
commitment to help grow the Singapore arts scene,
continuing our tradition with contributions to the
Singapore Symphony Orchestra, Singapore Dance
Theatre, Singapore Lyric Opera, Singapore Chinese
Orchestra and National Arts Council.
SIA also partakes in numerous initiatives in the
educational sector, providing students with
opportunities to achieve their full academic potential.
Contributions include $5 million to the JY Pillay
Global-Asia Programme, which raises local levels of
research and fieldwork. The Airline also contributes to
the LASALLE College of the Arts, where the young and
talented pursue an arts education.
Since 2010, SIA has been the exclusive airline partner for
the Harapan Rainforest (also known as Hutan Harapan)
Initiative, a large-scale project aimed at restoring and
protecting one of the world’s most threatened and
bio-diverse ecosystems. Our commitment towards the
protection and restoration of the Harapan Rainforest
is a reflection of our strong belief that environmental
eorts must focus on making a significant contribution
to the well-being of our planet, and sustain our shared
environment for future generations.
More information about the Airline’s community
initiatives and programmes are available in the
Singapore Airlines Sustainability Report FY2015/16.
As a leading global airline serving some
60 destinations in over 30 countries, Singapore
Airlines recognises the importance of actively
contributing to the communities we serve.
A380 Charity Flight was
organised in May 2015
MORE THAN
300
beneficiaries were
treated to a flight on
the world’s largest
passenger aircra
Contributions to JY
Pillay Global-Asia
Programme
$5 million
which raises local levels
of research and fieldwork
Annual Report FY2015/16 35