Singapore Airlines 2016 Annual Report Download - page 29

KrisFlyer members enjoyed more opportunities to
earn and redeem miles regardless of their choice of
airline within the SIA Group, with the inclusion of
Scoot and Tigerair as full programme partners during
the year in review.
The KrisFlyer programme also enhanced its additional
airline and non-airline partners to oer more
benefits to members. With the addition of Avianca
Brazil, members can earn and redeem miles on the
programme’s network of 35 airline partners. KrisFlyer
also welcomed seven new partners to the growing
portfolio of over 200 global non-airline partners and
brands. Throughout the year, members benefitted
from a series of global redemption promotions, local
oers and partner privileges in the area of financial
services, retail, telecommunications and travel.
Recent enhancements were also made to the Singapore
Airlines website, mobile and tablet applications,
providing KrisFlyer members with a more seamless
digital experience. Enhancements include a more
intuitive user interface, streamlined transactional
flows, customisable features and settings, and greater
convenience to access and manage accounts.
ON LEFT
1 – 3. The SilverKris Lounge
at Ninoy Aquino International
Airport's Terminal 3 in Manila is
Southeast Asia's first new-concept
SilverKris Lounge.
Airline Partners
35
KrisFlyer members enjoyed more opportunities
to earn and redeem miles regardless of their
choice of airline within the SIA Group, with
the inclusion of Scoot and Tigerair as full
programme partners during the year in review.
KrisFlyer
Ground Services
Singapore Airlines further extended its brand of
hospitality from air to ground for frequent flyers from
Manila with the launch of the SilverKris Lounge at
Ninoy Aquino International Airport’s Terminal 3 on
2 July 2015. As Southeast Asia’s first new-concept
SilverKris Lounge, it provides an exceptional level
of comfort and familiarity to our guests with the ‘Home
Away From Home’ design concept.
Following the upgrade of SilverKris Lounges in Sydney,
Hong Kong, London and Manila, we will see the
completion of lounge developments at Brisbane
and Bangkok in FY2016/17.
Faster check-in options were made available for guests
departing Singapore from August 2015 when kiosk
check-in facilities were introduced at Changi Airport.
Currently available in Amsterdam, Copenhagen,
London and Singapore, kiosk check-in has been well
received by customers and will be introduced in Tokyo
and Los Angeles in 2016.
Other self-service check-in options include our online
and mobile check-in facilities. Future initiatives such
as automated bag drop will be introduced, in a bid
to improve our customers’ overall experience at the
airport and to ensure an eicient and seamless
travel experience.
FLYING AT YOUR CONVENIENCE
Self-service check-in
Kiosk check-in has been well received by
customers and will be introduced in Tokyo and
Los Angeles in 2016.
Non-Airline Partners
MORE THAN
200
Annual Report FY2015/16 27