Singapore Airlines 2016 Annual Report Download - page 17
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SIA is committed to the constant enhancement of the three main pillars of our brand promise.
02 Multi-Hub
03 Strengthening Premium Positioning
04 New Business Ventures
SERVICE
EXCELLENCE
The CEM (Customer
Experience Management)
System, which was first implemented
in 2015, has seen progressive
enhancements that enable us to better
understand our customers and, together
with process enhancements, oer
improved personalised services across
more service touchpoints.
PRODUCT
LEADERSHIP
SIA continues to fit out
more aircra with our
newest-generation cabin products, while
also developing all-new products that will
enter service in 2017. Among many other
product developments seen in FY2015/16,
Premium Economy Class was launched
during the year, welcoming customers
with a contemporary and stylish design.
Each seat has a width of either 18.5
or 19.5 inches, with an 8-inch recline
and a seat pitch of 38 inches. It also
features the next-generation KrisWorld,
Singapore Airlines’ award-winning inflight
entertainment system, with a 13.3-inch
full HD monitor, the largest in its class.
NETWORK
CONNECTIVITY
SIA expanded services
to existing destinations
during the last financial year and
announced the introduction of new
services to Dusseldorf, Canberra
and Wellington in the new financial
year. We will continue to seek growth
opportunities while matching capacity to
demand in the current landscape.
SIA Group’s expansion into India through
Vistara and Thailand through NokScoot is
part of a multi-hub strategy to set up hubs
outside of Singapore and to create new
engines of growth in key markets.
Airbus Asia Training Centre (AATC) is a joint venture between
Airbus and SIA, and will be the largest flight crew training
facility in the Airbus training network when fully operational.
It will oer extensive classroom facilities and courses for more
than 10,000 trainees per year.
SIA will continue to be on the lookout for more opportunities
to provide new revenue-generating sources that complement
our core airline operations.
SIA and Airbus
MORE THAN
10,000
trainees per year
Annual Report FY2015/16 15