Western Union 2013 Annual Report Download - page 121

2013 FORM 10-K
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11
Services
Our Consumer-to-Business payments services are available through a variety of services that give consumers choices as to
the payment channel and method of payment, and include the following:
Speedpay®. Our Speedpay service is offered principally in the United States and allows consumers to make payments to a
variety of businesses using credit cards, debit cards, ACH and in limited situations, checks. Payments are initiated over the phone
or electronically through the Internet. We also partner with some businesses to allow their customers to access Speedpay from
their websites.
Pago Fácil®. In South America, we offer walk-in, cash bill payment services which allow consumers to make payments for
services such as phone, utilities and other recurring bills. In Argentina, we provide this service under the Pago Fácil brand. We
offer this service under the Western Union brand in Peru, Panama and Brazil.
Western Union Payments. The Western Union Payments service allows consumers to send funds to businesses and government
agencies, primarily across the United States and Canada, using cash and, in certain locations, a debit card. This service is offered
primarily at Western Union agent locations, but is provided via our westernunion.com website in limited situations. This service
is also offered in select international locations under the service mark Quick PaySM. We also offer Quick Cash®, a cash disbursement
service used by businesses, government agencies, and financial institutions primarily to send money to employees or individuals
with whom they have accounts or other business relationships. Consumers also use our Western Union Convenience Pay®
("Convenience Pay") service to send payments by cash or check from a smaller number of Convenience Pay agent locations
primarily to utilities and telecommunication providers. We are in the process of consolidating all of these services, in addition to
our Quick Collect® service, to be marketed as Western Union Payments.
Equity Accelerator. Our Equity Accelerator service enables consumers to make mortgage payments by ACH. It is marketed
as a convenient way for homeowners to schedule additional recurring principal payments on their mortgages. Consumers who
enroll in this service make mortgage payments based on an accelerated program, which results in a more rapid reduction of their
mortgage balance, as well as interest savings.
Distribution and Marketing Channels
Our electronic consumer payment services are available primarily through the phone and online, including through certain
mobile devices, while our cash-based consumer services are available through our agent networks and select Company-owned
locations, primarily in South America.
Businesses market our services to consumers in a number of ways, and we market our services directly to consumers using
a variety of means, including advertising materials, promotional activities, call campaigns and attendance at trade shows and
seminars. Our Internet services are marketed to consumers on our websites, on the websites of our partners who offer our payment
solutions or through co-branding arrangements with these partners.
We have relationships with over 15,000 consumer payments businesses to which consumers can make payments. These
relationships are a core component of our global payments services. On average, we have provided our payment services to our
top 20 businesses to which our consumers can make payments for approximately 15 years. No individual consumer or business
accounted for greater than 10% of this segment's revenue during all periods presented.
Industry Trends
The global payments industry has evolved with technological innovations that have created new methods of processing
payments from consumers to businesses. The various services within the global payments industry are in varying stages of
development outside the United States. We believe that the United States is in the midst of a trend away from cash and paper
checks for bill payments toward electronic payment methods accessible through multiple technologies.