Western Union 2011 Annual Report Download - page 14

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The table below presents the components of our consolidated revenue:
2011 2010 2009
Consumer-to-consumer (a)
EMEASA (b) ......................................................... 43% 44% 45%
Americas (c) .......................................................... 32% 31% 32%
APAC (d) ............................................................ 9% 9% 8%
Total consumer-to-consumer ............................................... 84% 84% 85%
Global business payments ................................................. 14% 14% 14%
Other .................................................................. 2% 2% 1%
100% 100% 100%
(a) The consumer-to-consumer geographic split is determined based upon the region where the money transfer
is initiated and the region where the money transfer is paid. For transactions originated and paid in different
regions, we split the revenue between the two regions, with each region receiving 50%. For money transfers
initiated and paid in the same region, 100% of the revenue is attributed to that region.
(b) Represents the Europe, Middle East, Africa and South Asia region of our consumer-to-consumer segment,
including India.
(c) Represents the Americas region of our consumer-to-consumer segment, which includes North America,
Central America, the Caribbean and South America.
(d) Represents the Asia Pacific region of our consumer-to-consumer segment.
Financial information relating to our international and domestic revenues and long-lived assets for all of our
segments is set forth in Note 17 to our Consolidated Financial Statements in Item 8 of Part II.
For additional details regarding our consumer-to-consumer and global business payments segments, including
financial information regarding our international and United States operations, see Item 7 of Part II and our
consolidated financial statements and the notes to those statements included elsewhere in this Annual Report on
Form 10-K.
See Risk Factors for a discussion of certain risks relating to our foreign operations.
Consumer-to-Consumer Segment
Individual money transfers from one consumer to another are the core of our business, representing 84% of our
total consolidated revenues for 2011. We offer consumers a variety of ways to send money. Although most
remittances are sent from one of our more than 485,000 agent locations worldwide, in some countries we offer
the ability to send money over the Internet or phone using a credit or debit card, or through a withdrawal directly
from a consumer’s bank account or mobile wallet. All agent locations accept cash to initiate a transaction, and
some also accept debit cards. We offer consumers several options to receive a money transfer. While the vast
majority of transfers are paid in cash at agent locations, in some places we offer payout directly to the receiver’s
bank account, to a stored-value card, to a mobile phone or through the issuance of a money order.
Operations
Our revenue is derived primarily from transaction fees charged to consumers to transfer money. In money
transfers involving different send and receive currencies, we also generate revenue based on the difference
between the exchange rate set by us to the consumer and the rate at which we or our agents are able to acquire
currency.
7