Time Warner Cable 2011 Annual Report Download - page 13

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second or Gbps. Customers may add to their Shared Internet Access or Dedicated Internet Access certain additional services,
including managed storage, a domain name search service, a static Internet Protocol or IP address, web hosting and personal
and managed data security. Local account personnel are available to assist customers in designing high-speed data services to
meet their specific business needs.
High-speed data services are provided to business services customers at prices based on the services received. As of
December 31, 2011, TWC served 390,000 business high-speed data subscribers.
Commercial networking and transport services. TWC offers Metro Ethernet service that enables business services
customers to connect their geographically dispersed locations with speeds up to 10 Gbps. TWC’s Metro Ethernet service can
also extend the reach of the customer’s local area network or LAN within and between metropolitan areas.
In addition, TWC offers cell tower backhaul services to wireless telephone providers, and transport to Internet service
providers and competitive carriers on a wholesale basis.
Voice Services
TWC offers its voice services, Business Class Phone and Business Class PRI, to a broad range of businesses. Business
Class Phone is a multi-line voice service, which provides various calling plans, along with other key business features, such
as call restrictions and three-way call transfer. TWC also offers Business Class PRI, which is designed for medium and
enterprise-sized businesses and supports up to twenty-three simultaneous voice calls on each two-way trunk line. TWC
provides voice services to business services subscribers at prices based on the services received. As of December 31, 2011,
TWC served 163,000 business voice subscribers.
Video Services
TWC offers businesses a full range of video programming tiers and music services. Packages are designed with a wide
variety of options to meet the specific demands of the particular environment with access to entertainment and news
programming covering world events, local news, weather and financial markets. TWC provides video services to business
services subscribers at prices based on the tier or package of service received. As of December 31, 2011, TWC served
172,000 business video subscribers.
Web Hosting and Application Management Services
TWC, through its subsidiary, NaviSite, provides a range of managed hosting, cloud, application and messaging services
and other related IT and professional services to businesses across a variety of industries. NaviSite provides services
globally, with data centers and offices in the U.S., the United Kingdom and India.
Advertising
TWC earns revenues by selling advertising to national, regional and local customers. Under its video programming
agreements, TWC typically receives an allocation of scheduled advertising time, generally two or three minutes per hour,
into which its systems can insert commercials, subject, in some instances, to certain subject matter limitations. TWC sells
this inventory to advertisers, retaining a portion of it to promote its own products and services. TWC also sells online and
video advertising on its owned and operated local news, sports and lifestyle channels and its Roadrunner.com portal to local
and regional advertisers. In addition, TWC continues to explore various means to deliver advanced advertising offerings and
measurement data to video and high-speed data advertisers.
In many locations, TWC has formed advertising “interconnects” or entered into representation agreements with
contiguous cable system operators under which TWC sells advertising on behalf of those operators in exchange for a
percentage of the advertising revenue. This enables TWC to deliver commercials across wider geographic areas, replicating
the reach of the local broadcast stations as much as possible. TWC also sells advertising on behalf of Verizon FiOS and
AT&T Inc. (“AT&T”) U-verse in a number of cities and online display advertising on behalf of several third parties in
exchange for a percentage of the advertising revenue. In addition, TWC, together with Comcast and Cox Communications,
Inc., owns National Cable Communications LLC (“National Cable Communications”), which, on behalf of a number of cable
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