Shaw 2010 Annual Report Download - page 69

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that the degree of compliance with the policies and procedures may deteriorate. Therefore, even
those systems determined to be effective can provide only reasonable assurance with respect to the
financial statement preparation and presentation.
Management conducted an evaluation of the effectiveness of the system of internal control over
financial reporting based on the framework in “Internal Control – Integrated Framework” issued by
the Committee of Sponsoring Organizations of the Treadway Commission. Based on this evaluation,
management concluded that the Company’s system of internal control over financial reporting was
effective as at August 31, 2010.
[Signed] [Signed]
Jim Shaw
Chief Executive Officer and
Vice Chair
Steve Wilson
Senior Vice President and
Chief Financial Officer
65
Shaw Communications Inc.
MANAGEMENT’S RESPONSIBILITY FOR FINANCIAL STATEMENTS AND
REPORT ON INTERNAL CONTROL OVER FINANCIAL REPORTING
August 31, 2010