Shaw 2010 Annual Report Download - page 19

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“conventional” broadcast sector includes government owned public networks, such as the
Canadian Broadcasting Corporation (“CBC”), as well as privately owned station groups and
networks, such as Global Television Network and the Canadian Television Network (“CTV”). The
“speciality and pay” sector includes speciality television services, such as Showcase, TSN (owned
by CTV) , and Sportsnet (owned by Rogers Communications Inc), which provide special interest
programming including news, sports, arts, lifestyle and entertainment programming.
The Global Television Network reaches approximately 98% of the total broadcast market in Canada
through 12 over-the-air (“OTA”) conventional television stations. The Speciality television services
owned and operated in the Media division include a leading portfolio of 19 channels, including
Showcase, HGTV Canada, Food Network Canada, Slice and TVtropolis. The Company also has an
interest in various non-operated channels including two French language speciality television
services and three English language speciality television services.
The following table sets forth all of the Speciality services in which the Company holds an interest:
Speciality Services Operated % Equity Interest
Showcase 100%
Slice 100%
History Television 100%
HGTV Canada 67%
Food Network Canada 51%
Showcase Action 100%
Showcase Diva 100%
National Geographic Canada 50%
BBC Canada 50%
BBC Kids 50%
Discovery Health Canada 100%
IFC Canada 100%
DIY 67%
TVtropolis 67%
MovieTime 100%
DejaView 100%
Fox Sports World Canada 100%
Mystery 50%
Global Reality 100%
Speciality Services Not Operated % Equity Interest
Historia 50%
Series+ 50%
ONE: The Body, Mind and Spirit Channel 38%
Dusk 49%
Men TV 49%
D. Seasonality and other additional information concerning the business
(a) Seasonality and customer dependency
Although financial results of the Cable and Satellite business segments are generally not subject to
significant seasonal fluctuations, subscriber activity may fluctuate from one quarter to another. For
example, the Cable segment typically experiences the highest levels of subscriber growth during the
first quarter as post-secondary students return to school, customers return from vacation or
15
Shaw Communications Inc.
MANAGEMENT’S DISCUSSION AND ANALYSIS
August 31, 2010