Sears 2014 Annual Report Download - page 11

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additional costs or accelerate these costs. There is no guarantee that the procedures that we have implemented to
protect against further unauthorized access to secured data are adequate to safeguard against all data security
breaches. A data security breach or any failure by us to comply with applicable privacy and information security
laws and regulations could result in a loss of customer or member confidence and negatively impact our business,
including our Shop Your Way® program, and our results of operations.
Due to the seasonality of our business, our annual operating results would be adversely affected if our
business performs poorly in the fourth quarter.
Our business is seasonal, with a high proportion of revenues, operating income and operating cash flows being
generated during the fourth quarter of our year, which includes the holiday season. As a result, our fourth quarter
operating results significantly impact our annual operating results. Our fourth quarter operating results may fluctuate
significantly, based on many factors, including holiday spending patterns and weather conditions.
Our sales may fluctuate for a variety of reasons, which could adversely affect our results of operations.
Our business is sensitive to customers' spending patterns, which in turn are subject to prevailing economic
conditions. Our sales and results of operations have fluctuated in the past, and we expect them to continue to
fluctuate in the future. A variety of other factors affect our sales and financial performance, including:
• actions by our competitors, including opening of new stores in our existing markets or changes to the
way these competitors go to market online,
• seasonal fluctuations due to weather conditions,
• changes in our merchandise strategy and mix,
• changes in population and other demographics, and
• timing of our promotional events.
Accordingly, our results for any one quarter are not necessarily indicative of the results to be expected for any
other quarter, and comparable store sales for any particular future period may increase or decrease. For more
information on our results of operations, see "Management's Discussion and Analysis of Financial Condition and
Results of Operations" in Item 7 of this report on Form 10-K.
We rely on foreign sources for significant amounts of our merchandise, and our business may therefore be
negatively affected by the risks associated with international trade.
We depend on a large number of products produced in foreign markets. We face risks, including reputational
risks, associated with the delivery of merchandise originating outside the United States, including:
• potential economic and political instability in countries where our suppliers are located,
• increases in shipping costs,
• manufacturing and transportation delays and interruptions,
• supplier compliance with applicable laws, including labor and environmental laws, and with our global
compliance program for suppliers and factories,
• adverse fluctuations in currency exchange rates, and
• changes in U.S. and foreign laws affecting the importation and taxation of goods, including duties,
tariffs and quotas, or changes in the enforcement of those laws.
We rely on third parties to provide us with services in connection with the administration of certain aspects of
our business.
We have entered into agreements with third-party service providers (both domestic and overseas) to provide
processing and administrative functions over a broad range of areas, and we may continue to do so in the future.
These areas include finance and accounting, information technology, including IT development, call center, human