Sara Lee 2011 Annual Report Download - page 92

Download and view the complete annual report

Please find page 92 of the 2011 Sara Lee annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 124

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124

NOTES TO FINANCIAL STATEMENTS
North North
American American International International
In millions Retail Foodservice Beverage Bakery Total
Net book value at
June 27, 2009
Gross goodwill $103 $«729 $322 $«705 $«1,859
Accumulated
impairment losses (489) (92) (524) (1,105)
Net goodwill 103 240 230 181 754
Foreign exchange/other – (16) (19) (35)
Net book value at
July 3, 2010
Gross goodwill 103 729 306 686 1,824
Accumulated
impairment losses (489) (92) (524) (1,105)
Net goodwill 103 240 214 162 719
Foreign exchange/other – 38 26 64
Acquisitions 36 – 23 – 59
Held for sale – (31) – (31)
Net book value at
July 2, 2011
Gross goodwill 139 698 367 712 1,916
Accumulated
impairment losses (489) (92) (524) (1,105)
Net goodwill $139 $«209 $275 $«188 $÷÷811
Note 4 – Impairment Charges
The corporation recognized impairment charges in 2011, 2010
and 2009 and the significant impairments are reported on the
“Impairment charges” line of the Consolidated Statements of
Income. The tax benefit is determined using the statutory tax rates
for the tax jurisdiction in which the impairment occurred. The
impact of these charges is summarized in the following tables:
Pretax
Impairment After Tax
In millions Charge Tax Benefit Charge
2011
North American Foodservice $÷15 $÷5 $÷10
International Beverage 624
Total impairments – 2011 $÷21 $÷7 $÷14
2010
North American Foodservice $÷15 $÷5 $÷10
International Bakery 1349
Total impairments – 2010 $÷28 $÷9 $÷19
2009
North American Foodservice $107 $÷– $107
International Bakery 207 25 182
Total impairments – 2009 $314 $25 $289
The year-over-year change in the value of trademarks and brand
names and customer relationships is primarily due to changes
in foreign currency exchange rates and the impact of acquisitions
during the year. In 2011, the North American Retail and International
Beverage segments acquired companies that created $47 million
of trademarks and brand names, $34 million of customer rela-
tionships and $5 million of other contractual agreements. The
amortization expense reported in continuing operations for intangible
assets subject to amortization was $62 million in 2011, $55 million in
2010 and $59 million in 2009. The estimated amortization expense
for the next five years, assuming no change in the estimated useful
lives of identifiable intangible assets or changes in foreign exchange
rates, is as follows: $44 million in 2012, $40 million in 2013,
$36 million in 2014, $31 million in 2015 and $14 million in 2016.
At July 2, 2011, the weighted average remaining useful life for trade-
marks is 18 years; customer relationships is 13 years; computer
software is 4 years; and other contractual agreements is 8 years.
During 2009, the corporation recognized impairment charges
of $79 million related to certain trademarks associated with the
International Bakery segment. These charges are more fully described
in Note 4 to the Consolidated Financial Statements, “Impairment
Charges.” In 2009, trademarks of $8 million and customer relation-
ships and other contractual agreements of $3 million were recognized
with the acquisition of the Café Moka, a Brazilian based producer
and wholesaler of coffee.
Goodwill In November 2010, the International Beverage segment
acquired Damasco, a Brazilian coffee company, for $32 million and
assumed debt of $27 million and recognized $23 million of goodwill.
In May 2011, the North American Retail segment acquired Aidells, a
gourmet sausage company, for $87 million and recognized $36 mil-
lion of goodwill. In 2009 the International Beverage segment acquired
Café Moka, a Brazilian coffee company, for $10 million and assumed
debt of $20 million and recognized $18 million of goodwill.
In 2009, non-deductible goodwill of $107 million and $124 million
was impaired in the North American foodservice beverage and Spanish
bakery reporting units, respectively. These charges are more fully
described in Note 4 to the Consolidated Financial Statements,
“Impairment Charges.
The goodwill reported in continuing operations associated with
each business segment and the changes in those amounts during
2011 and 2010 are as follows: