Sara Lee 2011 Annual Report Download - page 5

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Sara Lee Corporation 3
International Coffee & Tea
The International Coffee &
Tea company is a leading
global manufacturer and
marketer of high quality
coffee and tea products.
Leveraging more than 250
years of knowledge and
expertise, our leading local
brands provide high-quality,
innovative coffee and tea
products that are beloved
and enjoyed by consumers
in retail and foodservice
markets around the world.
North American Meat
The North American Meat
company is a top branded
meat player in the retail and
foodservice channels. Our
growth brands,
Hillshire Farm,
Jimmy Dean
,
Ball Park
and
Sara Lee,
hold strong positions
in key categories, such as
deli meat, smoked sausage,
protein breakfast and hot
dogs. We are growing our
core brands through effective
marketing and innovation
centered on premium quality,
convenience and nutrition,
while investing in high-growth
areas, such as super-premium
and natural meats.
THE STRATEGY IS TO DIVIDE SARA LEE
INTO TWO FOCUSED PURE PLAY COMPANIES.
PURE PLAY COMPANIES TEND TO DO WELL
WITH MANAGEMENT SITTING CLOSE TO
MARKET OPPORTUNITIES. EACH COMPANY
WILL HAVE LEADING CONSUMER BRANDS
AND COMPELLING GROWTH PROSPECTS
WITH POTENTIAL TO DELIVER LONG TERM
SHAREHOLDER VALUE.