Sara Lee 2011 Annual Report Download - page 17

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Sara Lee Corporation 15Sara Lee Corporation 15
PROVIDING INNOVATIVE SOLUTIONS
When consumers crave a convenient
and healthy breakfast, a quick and
delicious lunch or a fresh off the grill
dinner, we are there to satisfy these
needs both in and out of the home.
Consumers enjoy our wide assortment
of meat products through the retail and
foodservice channels. We aim to be the
closest partner to customers in both
channels, helping guide them through
constantly evolving market dynamics
and better positioning our partners to
achieve their own goals of differentiation
and profitability. Our customers turn to
us for fresh ideas and innovative solu-
tions in product design, packaging and
merchandising. For example, research
identified the need for a convenient,
no-mess protein product that could be
used to personalize a variety of dishes,
from omelets to pizzas to pastas. Our
solution,
Jimmy Dean
Hearty Sausage
Crumbles, resonated with customers
and consumers, quickly becoming the
best breakfast product of 2011. Apart
from our brands and innovation, we
have well-developed tools that position
us to be the best partner in the meat
category. Our skill set includes superior
capabilities in category management,
research and development and pricing
optimization. We strive to be the pre-
ferred supplier in our categories and
we are committed to going the extra
mile to earn that title.