Sara Lee 2011 Annual Report Download - page 21

Download and view the complete annual report

Please find page 21 of the 2011 Sara Lee annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 124

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124

Sara Lee Corporation 19Sara Lee Corporation 19
BELIEFS BEYOND THE BOTTOM LINE
Our North American Meat company will
draw on a consistent, core set of beliefs
to ensure that the needs of our various
stakeholders are met. Our beliefs are
grounded in three core facets: outper-
forming customer and consumer
expectations, motivating and engaging
our workforce and delivering superior
returns to our shareholders. Customer
and consumer preferences are formed
based on the consistent delivery of
expectations and a track record of creat-
ing innovation beyond expectation. We
will be the company that consistently
exceeds the expectations of our cus-
tomers and consumers. We believe that
success begins with highly energized
and engaged employees that go the
extra mile because they believe in the
value of what they are building together.
We’ve created a program called Energy
in Motion that empowers high-potential
employees to develop new ways to
improve products and processes. We’re
excited to put their action plans into
place. As always, we will strive to maxi-
mize shareholder value through superior
performance. All of these facets will
be achieved within the context of good
corporate citizenship. We believe that
executing on these core facets will
create a solid foundation to become a
top-tier value-added protein company.