Sara Lee 2009 Annual Report Download - page 9

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Sara Lee Corporation 7
Ball Park Angus Beef Franks: a home run
Our Ball Park brand hit a home run with the launch
of its Angus Beef Franks, a premium beef hot dog.
Building on the success of Ball Park Angus Beef
Franks, we introduced Bun Size and Lower Fat –
Full Taste varieties earlier this year – right in time
for the grilling season.
Lower sodium deli meats: a fresh idea
Responding to the consumer trend toward
great-tasting products that answer to health and
wellness concerns, we introduced a number of
new varieties of Sara Lee Fresh Ideas Lower
Sodium deli meats. These products, available at
the supermarket’s deli counter, contain up to 42%
less sodium content than official USDA data for
corresponding products, without sacrificing the
great taste that people have come to expect from
Sara Lee deli meats.
Protein breakfast, what a D-Light
The Jimmy Dean brand has evolved from a break-
fast sausage into an innovative protein breakfast
platform. The brand now offers busy consumers
a broad selection of convenient, hot and hearty
breakfast products such as Jimmy Dean Breakfast
Bowls, Sandwiches, Skillets, Omelets and Entrées.
Many of these also come in lower-calorie, lower-fat
Jimmy Dean D-Lights variants.
B.Y.O.B. – “Bring Your Own Brat!”
Our Hillshire Farm team tapped into the taste
and popularity of Miller High Life beer to introduce
Hillshire Farm Miller High Life Beer Brats. By
teaming up with one of America’s most loved
beers to create these successful new bun size
sausages, Sara Lee made it even easier for
consumers to enjoy quality beer brats, bursting
with flavor. Hillshire Farm. Go Meat!
Welcome to the tasty confines
Catching a ball game at Wrigley Field is even
better while enjoying a great Ball Park hot dog,
the official hot dog of the Chicago Cubs. Not
a Cubs fan? No problem. Sara Lee Foodservice
also provides Ball Park hot dogs for the Detroit
Tigers, Kansas City Chiefs and Miami Dolphins
home games.