Sara Lee 2009 Annual Report Download - page 10

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8Sara Lee Corporation
As easy as pre-sliced pie
Sara Lee is helping foodservice customers make
money in these tough economic times when people
are dining out less. Our Chef Pierre pre-sliced pies
enable customers to serve great-looking and even
better-tasting pies to their guests without losing
valuable time and money spent trying to cut
presentable pieces.
EarthGrains naturally
EarthGrains breads are naturally nutritious and
delicious, the way bread should be. The breads
are baked fresh with only the finest 100% natural
ingredients – they contain no artificial colors,
flavors or preservatives, and have zero grams of
trans fat. All EarthGrains breads are made with
whole grain, giving consumers many of the vita-
mins and minerals that Mother Nature intended.
The best thing since sliced bread
The Bimbo brand is a leader in the Spanish
packaged bread market on the strength of innova-
tive products such as Bimbo white crust bread
and tender bakery bread. With new initiatives
such as using heart-healthy olive oil in its breads,
the Bimbo brand has put its focus squarely on
the consumer need for health and wellness
focused products.
Smooth move
It’s a key consumer insight: children want to eat
white bread, but parents want them to get the
nutrition of whole grains. That’s why Sara Lee
came up with Sara Lee Soft & Smooth made
with 30% whole grain white bread – bread that
is made with whole grain, but tastes every bit as
good as traditional white bread. No wonder it is
our top-selling bread in the United States.
Portion-control, if you want to
At Sara Lee, we know our heritage is great-tasting
Sara Lee cheesecakes, pies and desserts. We
also know that portion-control is more important
than ever. That’s why we offer Sara Lee Bites,
small bite size pieces of our famous cheesecakes,
so consumers can indulge without losing control…
if they want to.