Sara Lee 2009 Annual Report Download - page 11

Download and view the complete annual report

Please find page 11 of the 2009 Sara Lee annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 92

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92

Sara Lee Corporation 9
Bakery, now.
It’s a staple in virtually every household. It’s home
to our flagship Sara Lee brand. It’s still a fragmented
category and it has significant margin upside. We’re
strong and getting even stronger in bakery, right now.
Using our great Sara Lee frozen bakery heritage as
a stepping stone, earlier this decade Sara Lee started
growing in the fresh bakery category. We now hold a lead-
ing position in the U.S. fresh and frozen bakery categories,
thanks to innovative, high-quality products, customer
excellence and the power of the Sara Lee brand.
Sara Lee is also a leader in foodservice bakery and
is the number-one supplier of store-brand refrigerated
dough in the United States. Internationally, we are a
leading fresh bakery company in Spain, a major supplier
of refrigerated dough in Europe and a prominent frozen
bakery company in Australia.
Our focus is on continuing to increase our profitability
in the bakery category. We’re improving our bakery oper-
ations while launching innovative, higher-margin products,
and we’re always alert to strategic opportunities to
drive our future success.