Sara Lee 2009 Annual Report Download - page 8
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6Sara Lee Corporation
Meat, now.
It’s one of the largest and most profitable food
categories for our customers. It’s highly responsive
to product innovation and brand leadership. We’re
strong and getting even stronger in meat, right now.
Sara Lee has a leading position in packaged meats in
the U.S. retail channel, based on strong market positions
in lunch and deli meats, convenient breakfast products,
breakfast sausage, smoked sausage, hot dogs, corn
dogs and cocktail links. These “center of the plate” cate-
gories are even more relevant in these challenging times.
Consumers love our Ball Park, Hillshire Farm, Jimmy
Deanand Sara Leebrands. With on-trend new products,
effective marketing and focused investments, we are fur-
ther strengthening these brands and our meat business.
We will continue to grow in meats through product
innovation centered on quality and taste, convenience and
wellness and nutrition, as well as through investments in
high-margin, growth categories such as lunch meats and
breakfast convenience. We are also focused on winning
with our customers through our selling and category
management capabilities and excellent customer service.