Sara Lee 2009 Annual Report Download - page 4

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Dear fellow stockholders
Now is the time to look back at fiscal 2009, another
year of significant progress. We delivered strong
results, led by our North Americanbusiness segments,
and were especially pleased with the impressive
cash generated from operations. We’re increasingly
confident about our prospects to grow profitably
and deliver value to shareholders.
With a relentless focus on consumers, customers
and operations, we strengthened Sara Lee and further
positioned the company for success.
In this report, you will see examples of innovations
that are helping us gain market share, build brand loyalty
and significantly expand our business with leading retail
and foodservice customers.
From an operational perspective, I’m pleased that we
have driven greater efficiencies through strengthening
our supply chain, managing our procurement activities
and implementing centralized information technology.
Now is also the time to look forward. I’d like to share
with you the seven key strategies that are guiding our
company and shaping our success.
2Sara Lee Corporation