Sara Lee 2009 Annual Report Download - page 89

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Sara Lee Corporation and Subsidiaries 87
Comparison of Five-Year Cumulative Total Stockholder Return
Sara Lee utilizes a weighted composite of the S&P Packaged Foods
& Meats and Household Products (Non-Durables) Indices because
no single standardized industry index represents a comparable peer
group. As of June 27, 2009, the two indices were comprised of the
following companies: the S&P Packaged Foods & Meats Index –
Campbell Soup Company, ConAgra Foods Inc., Dean Foods Company,
General Mills, Inc., H.J. Heinz Company, Hershey Foods Corporation,
Hormel Foods Corporation, Kellogg Company, Kraft Foods Inc.,
McCormick & Company Inc., Sara Lee Corporation, Smucker (JM)
Company, and Tyson Foods Inc.; and the S&P Household Products
Index – The Clorox Company, Colgate-Palmolive Company, Kimberly-
$100 invested on 07/03/04 in stock or index, including reinvestment of dividends. Fiscal year ending the closest Saturday to June 30 (June 27, 2009 for fiscal 2009).
Clark Corporation and The Procter & Gamble Company. The returns
on the Peer Composite index were calculated as follows: at the
beginning of each fiscal year, the amount invested in each S&P
industry sector index was equivalent to the percentage of Sara Lee’s
operating profits in its food and beverage businesses and its
household products business, respectively, for the preceding year.
Sara Lee’s operating profit is calculated using the current year’s
financial statement presentation, which may be adjusted or restated
to reflect items such as business acquisitions or divestitures. As
a result, the investment allocation was re-weighted each year to
reflect the profit percentage change that occurred in Sara Lee’s
business mix during the prior year.
Performance graph
$25
$50
$75
$100
$125
$150
Sara Lee $100 $««75 $««98 $««70 $««58
S&P Peer Composite
$100 $105 $125 $115 $106
S&P 500
$100 $116 $139 $121 $««89
$««88
$102
$106
S&P Peer Composite
Sara Lee
S&P 500
2004 2005 2006 2007 2008 2009