Sara Lee 2009 Annual Report Download - page 7

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Sara Lee Corporation 5
Coffee,now.
Itā€™s a huge, high-margin category. All over the world, in
retail and foodservice channels alike, the keys to win-
ning are quality, taste, convenience and choice. Weā€™re
strong and getting even stronger in coffee, right now.
Built on our centuries of coffee expertise, driven by
innovations such as Senseo single-serve coffee and
enhanced by expansion into new coffee markets,
Sara Lee has established a leading position in the
global coffee market.
Sara Lee has very strong positions in developed
markets such as the Netherlands, Belgium, France,
Spain, Denmark and Australia. But we are also focused
on emerging markets such as Brazil, where we are
number one, Eastern Europe and Asia.
Weā€™ll continue to source more sustainable coffee and
innovate to drive future growth, carefully listening to our
consumers andcustomers as we create great new coffees
to enjoy at home and away from home. We also plan
to become a bigger player in instant coffees and coffee-
based drinks, and will continue to enter new markets.