Pitney Bowes 2009 Annual Report Download - page 9

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7
To boost sales, Priszm LP, Canadas largest KFC
franchisee, used our location intelligence to identify
the most promising neighborhoods near each of its
430 restaurants, then used those insights to build a more
targeted marketing campaign. Result: an extraordinary
jump in its coupon redemption rate.
Pitney Bowes has solutions to manage every stage in the customer
relationship. Companies worldwide use our location intelligence and
predictive analytics to model consumer behavior, guide strategy and
allocate resources. Our marketing solutions help turn demographic
insights into effective campaigns. Our data quality tools help ensure
that the campaigns reach the right people.
Find your best
prospects and
bring them to
your stores