Pitney Bowes 2009 Annual Report Download - page 6

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4
shareholders. Our recently enhanced online customer self-service portal is a perfect example.
This state-of-the-art e-commerce platform enables customers in 13 countries to manage
their relationship with Pitney Bowes when and how they prefer, 24/7. The result is a superior
customer experience at less cost to the company.
Innovative new offerings
I am particularly excited about our entry into the high-volume digital color print market with
the launch of the IntelliJet™ printing system. The system offers revolutionary capabilities
for our customers and extraordinary revenue potential for us. Developed in alliance with HP,
the IntelliJet system transforms routine statements into powerful, personalized marketing
pieces. Because it is powered by the same Production Intelligence® software that drives our
mail finishing systems, print and mail can now be integrated into one seamless, end-to-end
operation. Emdeon Inc., a leader in health-care revenue and payment systems, became our
first IntelliJet customer in February.
We are bringing the benefits of cloud computing to small businesses with another new
product, our AddressRightNow™ online list management service. AddressRightNow is a new
“software-as-a-service” (SaaS) offering that helps ensure that mailings reach the right people
by incorporating address changes in real time. SaaS is the wave of the future and a growing
component of our own portfolio. Meanwhile, we are already recognized as a software leader.
In 2009, Software Magazine ranked Pitney Bowes No. 107 on its annual Software 500 listing of
the world’s largest software and service providers. In addition, Customer Interaction Solutions
magazine named our Spectrum™ technology platform, an integrated data quality resource,
as a 2009 Product of the Year.
Innovation continues to drive development in our core mailing business. Our new DM475™
digital mailing system won immediate acceptance in the marketplace with strong sales in the
fourth quarter. This system brings large-system features to mid-volume mailers, including
in-line weighing so the user never pays more postage than is needed for any piece of mail. The
DM475 system also has technology to add on-envelope advertising so businesses can begin
the conversation with their customers even before the mail piece gets opened.
New models of entrepreneurship
We are becoming more entrepreneurial in our pursuit of new business opportunities (NBOs).
Through our NBO program, we make small, staged investments in new businesses, with
specific metrics to ensure progress from one stage to the next. We have used this incubator
approach to speed development in areas as diverse as e-commerce solutions, automated
marketing solutions for small business, and secure destruction of confidential records.
“The IntelliJet printing system transforms routine
statements into powerful marketing pieces.”