Motorola 2010 Annual Report Download - page 11

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Principal Products and Services
We are a leading provider of business and mission-critical communication products and services for enterprise
and government customers. We help our customers be their best in the moments that matter by connecting them to
seamless communication networks, applications and services by providing them with real-time information and by
providing them with intuitive, rugged handheld devices. We offer an extensive portfolio of advanced networks,
services, applications and devices that meet evolving public safety, security and professional and commercial market
needs, including products based on TETRA (terrestrial trunked radio), APCO 25 (Association for Public Safety
Communications Officials) and DMR (digital mobile radio) standards, as well as integrated digital enhanced
network (“iDEN”) technology. The segment also provides products and systems for the advanced exchange of
information at the point of business activity. Our products include two-way radio systems and devices, mobile
computing products, advanced data capture products including barcode scanners and imagers, radio frequency
identification (“RFID”) infrastructure, software management, security tools and wireless infrastructure.
Our products and services are sold stand-alone or as an integrated solution through the Company’s direct sales
force and through PartnerEmpower, our independent and authorized distributors, dealers and value-added resellers,
independent software vendors, original equipment manufacturers and service operators. Distributors and
value-added resellers may provide a service or add components in order to resell our product to end users. Our
segment provides systems engineering, installation and other technical and systems management services to meet our
customers’ particular needs. The customer may choose to install and maintain the equipment with its own
employees, or may obtain installation, service and parts from a network of the segment’s authorized service centers
or from other non-Motorola Solutions service centers.
Our Industry
We compete in the mobile segment of the communications industry, providing wireless products and services to
government, public safety and enterprise customers.
For customers within our government and public safety market, interoperability and natural disaster
preparedness continue to be important issues worldwide. Our extensive portfolio of products includes integration
services, equipment and support packages for the major standards-based private network technologies, APCO 25,
TETRA and DMR, as well as broadband technologies (Long-Term Evolution (“LTE”), WiMAX and WiFi).
Mission-critical communications and homeland security remain high priorities for these customers. We expect
customer spending within the government and public safety markets to drive sales growth in 2011.
In 2010, we saw a significant increase in customer spending within our commercial enterprise markets, driven
primarily by retail customers. We believe that long-term growth opportunities exist within our commercial
enterprise market as the global workforce continues to become more mobile and the industries and markets that
purchase our products continue to expand. Our product and service portfolios within the commercial enterprise
market include: mobile computing products, enterprise wireless infrastructure, bar code scanning, RFID products,
and mobile network management platforms. Organizations looking to increase productivity and derive benefits
from mobilizing their applications and workforces are driving adoption in these markets. We expect customer
spending within the commercial enterprise markets to drive sales growth in 2011.
Our Strategy
Our Enterprise Mobility Solutions’ strategy is to maintain our position as a market leader in the markets we
serve through the continued delivery of mobile products, services and systems that meet our customers’ demand for
real-time information everywhere.
Our strategy for our government and public safety market is to enable customers to focus on their missions, not
the technology. This is accomplished by being a valued partner to our customers and providing innovative solutions
that help them be their best in the moments that matter. This includes mission-critical systems, seamless connectivity
through highly reliable voice and data networks, and a suite of advanced applications that provide real-time
information to end users. Key objectives in maintaining our leadership position include: (i) developing next-
generation public safety equipment including radios, video surveillance and LTE for public safety; (ii) continuing
investment in our analog radio portfolio while leading the ongoing migration to digital products; (iii) leveraging our
wireless broadband portfolio to drive growth and enter new markets; (iv) managing the potential public/private
convergence of 700MHz public safety systems in the U.S. and digital dividend spectrum worldwide; and