Kroger 2010 Annual Report Download - page 84

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A-4
*฀ Total฀assumes฀$100฀invested฀on฀January฀28,฀2006,฀in฀The฀Kroger฀Co.,฀S&P฀500฀Index,฀and฀the฀Peer฀
Group, with reinvestment of dividends.
** The Peer Group consists of Costco Wholesale Corp., CVS Corp, Delhaize Group SA (ADR), Great
Atlantic฀ &฀ Pacific฀ Tea฀ Company,฀ Inc.,฀ Koninklijke฀ Ahold฀ NV฀ (ADR),฀ Safeway,฀ Inc.,฀ Supervalu฀ Inc.,฀
Target Corp., Tesco plc, Wal-Mart Stores Inc., Walgreen Co., Whole Foods Market Inc. and Winn-Dixie
Stores, Inc. Albertson’s, Inc. was a member of the peer group in prior years but was substantially
acquired by Supervalu in July 2006, and therefore no longer is included. Marsh Supermarkets was a
member of the peer group in prior years but was acquired by Marsh Supermarkets Holding Corp. in
September 2006, and therefore no longer is included. Winn-Dixie emerged from bankruptcy in 2006
as a new issue and returns for the stock of both the old and new issue were calculated then weighted
to determine the 2006 return.
Data฀supplied฀by฀Standard฀&฀Poor’s.
The foregoing Performance Graph will not be deemed incorporated by reference into any other filing,
absent an express reference thereto.