Kroger 2010 Annual Report Download - page 81

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A-1
FI N A N C I A L RE P O R T 2010
MA N A G E M E N T ’S RE S P O N S I B I L I T Y F O R FI N A N C I A L RE P O R T I N G
The management of The Kroger Co. has the responsibility for preparing the accompanying financial
statements and for their integrity and objectivity. The statements were prepared in accordance with
generally accepted accounting principles applied on a consistent basis and are not misstated due to material
error or fraud. The financial statements include amounts that are based on management’s best estimates
and judgments. Management also prepared the other information in the report and is responsible for its
accuracy and consistency with the financial statements.
The Company’s financial statements have been audited by PricewaterhouseCoopers LLP, an
independent registered public accounting firm, whose selection has been approved by the shareholders.
Management has made available to PricewaterhouseCoopers LLP all of the Company’s financial records and
related data, as well as the minutes of the shareholders’ and directors’ meetings. Furthermore, management
believes that all representations made to PricewaterhouseCoopers LLP during its audit were valid and
appropriate.
Management also recognizes its responsibility for fostering a strong ethical climate so that the
Company’s affairs are conducted according to the highest standards of personal and corporate conduct.
This responsibility is characterized and reflected in The Kroger Co. Policy on Business Ethics, which is
publicized throughout the Company and available on the Company’s website at www.thekrogerco.com.
The Kroger Co. Policy on Business Ethics addresses, among other things, the necessity of ensuring
open communication within the Company; potential conflicts of interests; compliance with all domestic
and foreign laws, including those related to financial disclosure; and the confidentiality of proprietary
information. The Company maintains a systematic program to assess compliance with these policies.
MA N A G E M E N T ’S RE P O R T O N IN T E R N A L CO N T R O L O V E R FI N A N C I A L RE P O R T I N G
The management of the Company is responsible for establishing and maintaining adequate internal
control over financial reporting for the Company. With the participation of the Chief Executive Officer
and the Chief Financial Officer, our management conducted an evaluation of the effectiveness of our
internal control over financial reporting based on the framework and criteria established in Internal
Control – Integrated Framework, issued by the Committee of Sponsoring Organizations of the Treadway
Commission. Based on this evaluation, our management has concluded that the Company’s internal control
over financial reporting was effective as of January 29, 2011.
David B. Dillon J. Michael Schlotman
Chairman of the Board and
Chief Executive Officer
Senior Vice President and
Chief Financial Officer