Kroger 2010 Annual Report Download - page 83

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A-3
PERFORMANCE GRAPH
Set forth below is a line graph comparing the five-year cumulative total shareholder return on Kroger’s
common stock, based on the market price of the common stock and assuming reinvestment of dividends,
with฀the฀cumulative฀total฀return฀of฀companies฀in฀the฀Standard฀&฀Poor’s฀500฀Stock฀Index฀and฀a฀peer฀group฀
composed of food and drug companies.
Historically, our peer group has consisted of the major food store companies. In recent years there
have been significant changes in the industry, including consolidation and increased competition from
supercenters, drug chains, and discount stores. As a result, several years ago we changed our peer group to
include companies operating supermarkets, supercenters and warehouse clubs in the United States as well
as the major drug chains with which Kroger competes. In 2008, we changed our peer group (the “Peer
Group”) once again to add Tesco plc, as it has become a competitor in the U.S. market.
COMPARISON OF CUMULATIVE FIVE-YEAR TOTAL RETURN*
Among The Kroger Co., the S&P 500, and Peer Group**
0
50
100
150
200
2005 2006 2007 2008 2009 2010
The Kroger Co. S&P 500 Index Peer Group
Company Name/Index
Base
Period
2005
INDEXED RETURNS
Years Ending
2006 2007 2008 2009 2010
The Kroger Co. ............................ 100 140.47 142.70 125.15 121.21 122.56
S&P฀500฀Index ............................ 100 114.99 112.92 68.47 91.16 111.38
Peer Group ............................... 100 113.32 116.76 94.82 117.48 127.53
Kroger’s fiscal year ends on the Saturday closest to January 31.