Hertz 2009 Annual Report Download - page 26
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24FEB201016285927
24FEB201016285539 24FEB201016290053
ITEM 1. BUSINESS (Continued)
equipment, air compressors, generators, pumps, small tools, compaction equipment and construction-
related trucks. HERC also derives revenues from the sale of new equipment and consumables.
Set forth below are charts showing revenues by reportable segment, and revenues by geographic area,
both for the year ended December 31, 2009 and revenue earning equipment at net book value as of
December 31, 2009 (the majority of our international operations are in Europe).
Revenues by Segment for
Year Ended December 31, 2009(1)
$7.1 billion
Equipment
Rental
15.6%
Other
Reconciling Items
0.2%
Car Rental
84.2%
Revenues by Geographic Area for Revenue Earning Equipment at net book
Year Ended December 31, 2009 value as of December 31, 2009
$7.1 billion $8.85 billion
United States
65.8%
International
34.2% Other
Equipment
20.7%
Cars
79.3%
(1) Car rental segment revenue includes fees and certain cost reimbursements from licensees. See Note 9 to the Notes to our
consolidated financial statements included in this Annual Report under the caption ‘‘Item 8—Financial Statements and
Supplementary Data.’’
For further information on our business segments, including financial information for the years ended
December 31, 2009, 2008 and 2007, see Note 9 to the Notes to our consolidated financial statements
included in this Annual Report under the caption ‘‘Item 8—Financial Statements and Supplementary
Data.’’
6