Hertz 2009 Annual Report Download - page 10
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8
Driving for Fun… Hertz has expanded its
product offerings to capture a greater share
of the leisure travel market. At the end of
2008, the company launched a pre-paid rental
program, aimed at value conscious travelers,
providing a substantial discount in exchange
for pre-payment. This program delivered almost
$82 million of revenue in 2009. Hertz is also
committed to attracting younger travelers by
opening up the 21-25 year old market last year.