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Proxy
DOLLAR GENERAL CORPORATION
Proxy Statement for
2011 Annual Meeting of Shareholders
TABLE OF CONTENTS
General Information ......................................................... 1
Voting Matters ............................................................. 3
Proposal 1: Election of Directors ................................................ 6
Corporate Governance ....................................................... 13
Director Compensation ....................................................... 17
Director Independence ....................................................... 19
Transactions with Management and Others ......................................... 20
Executive Compensation ...................................................... 24
Compensation Discussion and Analysis ........................................... 24
Compensation Committee Report ............................................... 38
Summary Compensation Table ................................................. 39
Grants of Plan-Based Awards in Fiscal 2010 ....................................... 41
Outstanding Equity Awards at 2010 Fiscal Year-End .................................. 43
Option Exercises and Stock Vested During Fiscal 2010 ................................ 46
Pension Benefits Fiscal 2010 ................................................... 46
Nonqualified Deferred Compensation Fiscal 2010 .................................... 46
Potential Payments upon Termination or Change in Control as of January 28, 2011 ............ 48
Compensation Committee Interlocks and Insider Participation ........................... 57
Compensation Risk Considerations .............................................. 57
Proposal 2: Advisory Vote on Executive Compensation ................................ 58
Proposal 3: Advisory Vote on the Frequency of Holding Future Advisory Votes on Executive
Compensation ............................................................ 59
Section 16(a) Beneficial Ownership Reporting Compliance ............................. 59
Security Ownership .......................................................... 60
Security Ownership of Certain Beneficial Owners .................................... 60
Security Ownership of Officers and Directors ....................................... 62
Audit Committee Report ...................................................... 63
Proposal 4: Ratification of Appointment of Auditors .................................. 64
Fees Paid to Auditors ........................................................ 64
Shareholder Proposals for 2012 Annual Meeting ..................................... 65
IMPORTANT NOTICE REGARDING AVAILABILITY OF PROXY MATERIALS
This Proxy Statement, our 2010 Annual Report and a form of proxy card are available at
www.proxyvote.com. You will need your Notice of Internet Availability or proxy card to access the proxy
materials.
As permitted by rules adopted by the Securities and Exchange Commission (‘‘SEC’’), we are
furnishing our proxy materials over the Internet to some of our shareholders. This means that some
shareholders will not receive paper copies of these documents. Instead, these shareholders will receive
only a Notice of Internet Availability containing instructions on how to access the proxy materials over
the Internet. The Notice of Internet Availability also contains instructions on how each of those
shareholders can request a paper copy of our proxy materials, including the Proxy Statement, our 2010
Annual Report and a proxy card. Shareholders who do not receive a Notice of Internet Availability will
receive a paper copy of the proxy materials by mail, unless they have previously requested delivery of
proxy materials electronically. If you received only the Notice of Internet Availability and would like to
receive a paper copy of the proxy materials, the notice contains instructions on how you can request
copies of these documents.