Capital One 2002 Annual Report Download - page 11

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Please find page 11 of the 2002 Capital One annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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We continue to ask
And the answer keeps getting better.
“What’s in your wallet?”
Capital One is now in a league with the best-known brands in financial services.
We’ve always offered the most innovative products, the best prices and hassle-free service, but Capital One
wasn’t a household name until we started marketing our brand with the same energy we put into marketing
credit cards and loans. Now 96% of Americans know who we are.
In 2002 we reached 95% of American households an average of 70 times with our award-winning “What’s in
your wallet?”SM ads, which air during top-rated TV series and high-profile events, including college football games.
We also became the sole title sponsor of the former Capital One Florida Citrus Bowl, which is now the Capital
One Bowl.SM
We have positioned Capital One as a maverick brand for smart consumers looking for great value, a strategy
that supports our growth and gives the brand a cachet with consumers in all credit and income brackets.
There’s more than advertising behind the success of Capital One’s brand building. Consumers trust the brand
because they know it’s backed by first-rate products and performance. We promise great prices and great service,
and we deliver. Our “No-Hassle”SM credit cards and loans are truly hassle-free. We see every interaction with
consumers as an opportunity to build the brand, and through millions of encounters each day, we continue to show
that Capital One is a company that really does put customers first.
A powerful brand is a powerful competitive advantage. It differentiates Capital
One from hundreds of look-alike MasterCard and Visa issuers. It wins customers
and keeps them. It’s a great asset as we continue our diversification beyond credit
cards. It helps us form mutually profitable alliances with leading companies in other
industries. And it draws top-flight talent to Capital One.
9