Audi 2011 Annual Report Download - page 84
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Passion _
81
Text | Leonie Thim
The third Audi brand value besides sportiness and progressiveness is
sophistication.
It therefore comes as no surprise that from the
initial idea to the fi nished product, every Audi vehicle has to pass
countless quality checks. Like the new
Audi RS 4, for instance.
Quality
The measure of all things
Audi core competence