Audi 2011 Annual Report Download - page 130

Review _ 127
Success
Concert tour
Increased capacity
Audi wins more awards
New plant in China
In December, Audi announced plans to increase its pres-
ence in China substantially. From 2013 on, vehicles of
the brand with the four rings are to be built at a second
plant in the southern Chinese city of Foshan. To that
end, the German-Chinese joint venture FAW-Volkswagen
Automotive Company, Ltd. is to construct a production
plant comprising press shop, body shop, paint shop and
assembly line on a site covering 100 hectares. Around
4,000 people will be employed at the site.
The Audi brand won several awards in the fall:
In Berlin, the A6 was awarded the “Golden
Steering Wheel” (left) sponsored by BILD
am SONNTAG and the European AUTO BILD
Group (AUTO BILD, issue 45/2011, page
57 ff .). The Audi RS 3 Sportback took the
design award “Autonis 2011” in the reader
poll held by the magazine auto motor und
sport (issue 23/2011, page 136 ff .). According to the ADAC
brand index “AutoMarxX 2011” (ADAC Motorwelt, issue
12/2011, page 75 ff .), Audi ranks as Germany’s strongest
car brand. Then, just a few weeks after the A6, the Q3 also
achieved the top score of fi ve stars in the Euro NCAP crash
test (www.euroncap.com/results/audi.aspx).
In October, the Audi Youth Choir Academy performed at
the Vatican in front of Pope Benedict XVI and an audience of
several thousand. The concert with the Bavarian State
Orchestra in the Aula Paolo VI marked the high point in the
choir’s short history. The Pope thanked the 93 singers for
their “marvelous gift to everyone here.”
Pink-Floyd-Drummer Nick Mason
lenkte zum fünften Mal in Folge einen
Auto Union Silberpfeil in Goodwood.
Audi Youth Choir Academy delights Pope
02
The 93 members of the Audi Youth Choir
Academy visited the Vatican in October –
and sang for Pope Benedict XVI.
Production milestone
Ten millionth Audi A4 and Audi 80
At the start of October, the ten millionth midsize model
of the Audi brand left the Ingolstadt production line.
The completion of this Audi S4 in Misano Red, with
black and alabaster white interior trim, represented
a major landmark in the history of the Company. From
1972, the model fi rst passed through four generations
as the Audi 80; the Audi A4 took its place in 1994 and
has now in turn reached its fourth generation.
Motorsport
Clean sweep for Audi at DTM
In the German Touring Car Masters (DTM), the Audi brand won
every title available. Martin Tomczyk sealed the Drivers’ Cham-
pionship with one race to spare, and Mattias Ekström took the
runner-up slot in the last event of the season at Hockenheim.
By then, Edoardo Mortara had already been confi rmed as
“Rookie of the Year.” The team trophy, too, went to Audi.