Audi 2011 Annual Report Download - page 135

132
_ Finances
global image leader and achieving global image leader and achieving
continuous growth in deliveries, continuous growth in deliveries,
alongside superior fi nancial alongside superior fi nancial
strength and worldwide attractive-strength and worldwide attractive-
ness as an employer. ness as an employer.
That is why Audi has already That is why Audi has already
stepped up its activities on inter-stepped up its activities on inter-
national car markets in recent national car markets in recent
years, and has steadily expanded years, and has steadily expanded
the worldwide dealer and service the worldwide dealer and service
network. The focus has been on the network. The focus has been on the
United States and, in particular, on United States and, in particular, on
key growth markets such as China key growth markets such as China
and India. These eff orts are now and India. These eff orts are now
paying dividends: Deliveries in the paying dividends: Deliveries in the
United States reached 117,561, United States reached 117,561,
meaning that more customers than meaning that more customers than
ever before chose an Audi. In China, ever before chose an Audi. In China,
too (including Hong Kong), the too (including Hong Kong), the
brand achieved a new record total of brand achieved a new record total of
313,036 cars delivered, extending 313,036 cars delivered, extending
its position as brand leader of the its position as brand leader of the
Chinese premium segment. For Chinese premium segment. For
the fi rst time ever, China has replaced the fi rst time ever, China has replaced
Germany as the biggest national Germany as the biggest national
market for Audi vehicles.market for Audi vehicles.
As part of the long-term product As part of the long-term product
initiative, a large number of new initiative, a large number of new
products were again launched products were again launched
in 2011. The new-generation A6 in 2011. The new-generation A6
business sedan celebrated its world business sedan celebrated its world
premiere in the early part of the year. premiere in the early part of the year.
The new A6 Avant followed in the fall. The new A6 Avant followed in the fall.
An attractive new version joined the An attractive new version joined the
popular Q family in the guise of popular Q family in the guise of
the Audi Q3. Other highlights were the Audi Q3. Other highlights were
the Audi RS 3 Sportback, Audi R8 the Audi RS 3 Sportback, Audi R8
GT Coupé and Audi R8 GT Spyder, GT Coupé and Audi R8 GT Spyder,
combining emotional design above combining emotional design above
all with sportiness and driving fun. all with sportiness and driving fun.
Audi also brought a full-hybrid Audi also brought a full-hybrid
model onto the market in 2011 – model onto the market in 2011 –
the Q5 hybrid quattro. It will be the Q5 hybrid quattro. It will be
joined by the A6 hybrid and A8 hybrid joined by the A6 hybrid and A8 hybrid
in 2012, along with the small-in 2012, along with the small-
series Audi R8 e-tron, an all-electric series Audi R8 e-tron, an all-electric
sports car. This range of modern sports car. This range of modern
hybrid and electric vehicles is the hybrid and electric vehicles is the
brand’s response to customer brand’s response to customer
interest in innovative drive concepts. interest in innovative drive concepts.
Meanwhile, the Company continues Meanwhile, the Company continues
to work on further improving the to work on further improving the
effi ciency of combustion-engined effi ciency of combustion-engined
vehicles. At the International Motor vehicles. At the International Motor
Show (IAA) in 2011, Audi took the Show (IAA) in 2011, Audi took the
wraps off the new S6, S6 Avant, S7 wraps off the new S6, S6 Avant, S7
Sportback and S8 models. These Sportback and S8 models. These
feature a 4.0 TFSI high-performance feature a 4.0 TFSI high-performance
engine that delivers even more engine that delivers even more
dynamic road performance than the dynamic road performance than the
predecessor unit, while being up predecessor unit, while being up
to 25 percent more fuel-effi cient. to 25 percent more fuel-effi cient.
Alongside these sporty new models, Alongside these sporty new models,
other versions providing fresh demand other versions providing fresh demand
impetus in 2012 will include the A1 impetus in 2012 will include the A1
Sportback, the A6 allroad quattro and Sportback, the A6 allroad quattro and
the new generation of the Audi A3.the new generation of the Audi A3.
The Audi Group is further expand-The Audi Group is further expand-
ing its worldwide production capacity ing its worldwide production capacity
to accommodate the planned growth to accommodate the planned growth
in deliveries. At the Spanish plant in in deliveries. At the Spanish plant in
Martorell, a total of around Martorell, a total of around
Deliveries
Audi vehicles (thousands)
Revenue
(EUR billion)
EUR 250 million has been invested in EUR 250 million has been invested in
the production of the new Audi Q3. the production of the new Audi Q3.
Production capacity at the Chinese Production capacity at the Chinese
plant in Changchun has also been plant in Changchun has also been
increased, work on extending the increased, work on extending the
Győr plant in Hungary has begun, Győr plant in Hungary has begun,
and the decision to erect a new and the decision to erect a new
factory in the southern Chinese factory in the southern Chinese
city of Foshan has been taken. city of Foshan has been taken.
Furthermore, the Company intends to Furthermore, the Company intends to
have its own production facilities in have its own production facilities in
North America from 2015 on.North America from 2015 on.
In total, the Audi Group is planning In total, the Audi Group is planning
to invest EUR 13 billion by 2016. to invest EUR 13 billion by 2016.
This marks the biggest investment This marks the biggest investment
program in the Company’s more than program in the Company’s more than
100-year history. Over two billion 100-year history. Over two billion
euros are to be spent annually on new euros are to be spent annually on new
products and technologies alone. products and technologies alone.
The investment measures center on The investment measures center on
important core competences such as important core competences such as
electric driving (Audi e-tron), light-electric driving (Audi e-tron), light-
weight construction (Audi ultra) and weight construction (Audi ultra) and
networked mobility (Audi connect). networked mobility (Audi connect).
To realize these ambitious growth To realize these ambitious growth
plans, the Audi Group will also need plans, the Audi Group will also need
outstanding employees in future. outstanding employees in future.
Having recruited over 1,300 experts Having recruited over 1,300 experts
in Germany alone in 2011, it now in Germany alone in 2011, it now
plans to hire around 1,200 more in plans to hire around 1,200 more in
the current fi scal year. This will the current fi scal year. This will
safeguard the car manufacturer’s safeguard the car manufacturer’s
“Vorsprung durch Technik” for future “Vorsprung durch Technik” for future
years, and help it become the world’s years, and help it become the world’s
leading premium brand. leading premium brand.
O
Operating profi t
(EUR million)
Fuel consumption and emission fi gures at the end of the Annual Report
PHOTOS PAGES 18/19 | JOHAN ERNST NILSON (2); ANDRA/TANK MANAGEMENT; GORDON WELTERS/LAIF; PICTURE-ALLIANCE/HOCH ZWEI; AUDI AG (12); PICTURE:SERVICE GMBH/AUDI AG (3);
RICHARD WALCH/AUDI AG; ANDREW HARRER/GETTY IMAGES; STEFFEN JAHN; VDA; STEFANSCHUETZ.COM; TOM SÓLO/FRÖHLICH MANAGEMENT; OLIVER SOULAS/LAIF; TOBIAS HASE/DPA
PICTURE-ALLIANCE; STEFAN WARTER/AUDI AG; OLAF HAUSCHULZ/KAI TIETZ AGENTUR DER PHOTOGRAPHEN; SJOERD TEN KATE/SCHIERKE; THOMAS DASHUBER/MUNICH (7)
35.4 62,806
1,302,6
.4
62,806
44.1
2009 2010 2011
1,400
1,200
1,000
800
600
400
200
02009 2010 2011
45
40
35
30
25
20
15
10
5
0
950
1,092
1,303
29.8
35.4
44.1
2009 2010 2011
6,000
5,000
4,000
3,000
2,000
1,000
0
3,340
5,348
1,604