Audi 2011 Annual Report Download - page 128

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255
006
Double celebration Attractive company
New models
Classic car rally
Campaign
Production milestones at Győr and Brussels
Top employer among graduates
Double
world premiere
Award for “Magical Moments”
The 20 millionth engine left the production line at the
plant in Győr, Hungary, in April. This power unit is a
2.0-liter TDI engine with four cylinders and an output
of 125 kW (170 hp); it was installed in a white Audi TT
Coupé. Two months later, the 100,000th Audi A1 rolled
off the assembly line at the Brussels plant to great
applause – in the presence of King Albert II of Belgium.
In May, AUDI AG received two Employer Branding Awards
from the trendence institute (“trendence Employer
Branding Awards 2011,” May 24, 2011). The Company
won the “Best Careers Website” and “Best Careers
Advertisement” categories. In explaining its decision, the
jury praised the “credible and personal” character of the
“Magical Moments” campaign, in which Audi employees
ranging from apprentices to managers described unique
moments they have experienced at the Company.
Another double triumph for AUDI AG: Engineering and
economics graduates in Germany again voted the Com-
pany the most attractive employer. This was the outcome
of the employer rankings compiled by the consultants
trendence (“trendence Graduate Barometer 2011 –
Business and Engineering Edition,” April 15, 2011) and
Universum (“The Universum German Student Survey
2011,” May 16, 2011).
In April, the Company unveiled
its compact premium SUV as
the Audi Q3 made its debut in
Shanghai. A short time later,
the new Audi A6 Avant was
given its fi rst public showing
in Berlin (right). Now in its
seventh generation, this
lightweight trendsetter in the
business class is set to continue
the brand’s success story.
Audi Tradition, the heritage department of AUDI AG, became
involved as one of the principal sponsors of the Mille Miglia.
The classic car rally started in Brescia (Italy) with 375
participants. Audi Tradition also supported the Donau Classic
in Ingolstadt by entering ten historic cars. And Audi was
represented by two Auto Union Silver Arrows at Goodwood
(UK), the ultimate meeting place for automotive legends.
Review _
125
Pink Floyd drummer Nick Mason
drove an Auto Union Silver Arrow at
Goodwood for the fi fth year in a row.
Audi at the Mille Miglia