Audi 2011 Annual Report Download - page 36
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 |
 |
many people at once,” says Pan Yi Qun,
who has fl own from China to watch
the Audi Cup, “and to see top soccer
action.” Was that his only reason for
coming? No, not quite, he explains
with a grin. He also wants to drive
really fast on a German autobahn.
“It’s fantastic being part of such
a huge, excited crowd,” confi rms
Anja Buchweiz from Munich, as the
Audi Cup gets under way to a ticker-
tape welcome. For the teams and
crowd alike, the tournament is all
about the same qualities: team spirit,
speed, emotion, vitality – positive
sentiments that are infectious.
“Here they put in 100 percent, not
just the 80 percent you see in other
pre-season games,” analyzes Manuel
Martin from Osnabrück. “Because
they love doing battle with other
big names in soccer.” The delight he
experienced as part of the crowd is
something he will be able to take
away with him. To drive him forward
in everyday life
.
A total of 132,000 spectators
visit the two days of the Audi Cup
at the sell-out Allianz Arena.
Top international soccer,
presented by the brand with
the four rings: In staging the
Audi Cup, AUDI AG acts as a
close partner and promoter of
the sport both nationally and
internationally, in an emotionally
charged context. The 2011
tournament at Munich’s Allianz
Arena pitted four top teams
from around the world against
each other: Bayern Munich
(Germany), AC Milan (Italy),
Barcelona (Spain) and SC Inter-
nacional de Porto Alegre (Brazil).
Like Bayern Munich, the clubs
from Spain and Italy are mem-
bers of Audi’s international
soccer family. And the Brazilian
club injected the Audi Cup
with some Latin American fl air.
Over the event’s two days, a
total of 132,000 people watched
the games in the sell-out Allianz
Arena, and the tournament
was also broadcast on TV and the
Internet in 180 countries.
Four rings,
four teams
Audi Cup
“It’s amazing to
be at a huge,
peaceful party
with so many
people at once.”
Pan Yi Qun
Audi Cup 2011: world-class tournament
and exciting festival of soccer.
The best on-fi eld action and more.