Audi 2011 Annual Report Download - page 106
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 |
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Growth also means responsibility: “The Audi brand is already working on products
and services for the megacities of the future,” explains Strotbek in London.
“These are extremely exciting times as we strive
to determine the future shape of mobility.”
Dialog: Axel Strotbek and
Dr. Eckart John von Freyend talk
about responsible growth.
Axel Strotbek
just now, we spent two hours in a
traffi c jam. That shows just how big
the challenges facing the automotive
industry are in the fi eld of mobility
systems too.
Strotbek: We are already working
on products and services for the mega-
cities of the future. The Audi Urban
Future Initiative which we launched
has already given us vital inspiration.
Through this interdisciplinary dialog
with scientists, urban planners,
sociologists and trend researchers,
we discuss socially responsible ways
of developing future mobility. We
demonstrated how this mobility might
look at last year’s International Motor
Show (IAA) in Frankfurt in showcasing
the study of the A2 concept: an electric
car specifi cally built for city driving,
with a range of 150 to 200 kilometers.
In addition, we are planning to off er
a range of mobility services such as car
sharing, as part of a venture that is still
in the project and trial phase.
Dr. John von Freyend: I wish you the
very best of success.
Strotbek: There’s one last thing I’d like
to ask you: If you had the chance to
create a car, what would it have that
your current vehicle doesn’t?
Dr. John von Freyend: I have been
an Audi driver for many years. I have
just switched to the Q7 – and to be
perfectly honest, it leaves very little
to be desired. I could imagine, though,
that cars will soon feature some
sort of autopilot so that the driver will
only need to intervene in certain
situations and can otherwise relax and
enjoy the journey.
Strotbek: We’ve already come an
extremely long way in introducing
various driver assistance systems.
While we don’t yet have an autopilot,
we have made a fair amount of pro-
gress in that direction by progressively
networking and refi ning technologies
such as adaptive cruise control with
stop&go function, active lane assist
and side assist.