Audi 2011 Annual Report Download - page 170

167
Management Report
134 Audi Group
143 Business and underlying
situation
159 Financial performance
indicators
162 Social and ecological aspects
162 Employees
166 Audi in society
167 Location-based
environmental aspects
170 Product-based
environmental aspects
175 Risks, opportunities
and outlook
187 Disclaimer
2011 also saw the decision to create endowed chairs at the University of Dortmund and
Friedrich-Alexander University Erlangen-Nuremberg on the topics of supply chain and
international information logistics/human resources management.
THE AUDI GROUP’S RESEARCH PARTNERSHIPS
Ingolstadt location
•INI.FAU – Ingolstadt Institutes
of Friedrich-Alexander University
Erlangen-Nuremberg
Since 2006; focus: Information
Technology and New Materials
•IAF – Institute for Applied
Research, Ingolstadt University of
Applied Science
Since 2004; focus: Development
and Production
•INI.KU – Ingolstadt Institutes of
the Catholic University of Eichstätt-
Ingolstadt
Since 2008; focus:
Human Resources, Leadership,
Purchasing
•INI.LMU – Ingolstadt Institutes of
Ludwig-Maximilian University of
Munich
Since 2008; focus: Human
Resources, Marketing and Sales
•INI.TUM – Ingolstadt Institutes of
the Technical University of Munich
Since 2003; focus: Driving Analysis,
Simulation
•INI.UniBw – University of the
Federal Armed Forces, Munich
Since 2010; focus:
Leadership and Electric Mobility
•HIN –Neckarsulm University
Institutes: Karlsruhe Institute of
Technology (KIT), University of
Stuttgart and Heilbronn University
Since 2005; focus: Engines and
Lightweight Design; Human
Resources, Production and Logistics
•Audi Hungaria Chair of Internal
Combustion Engines –
SZE Győr
Since 2008; focus: Engine
Manufacturing and Technology
•ALL – Audi Logistics Laboratory,
Fraunhofer Institute for Material
Flow and Logistics (IML),
Dortmund
Graduate School of Production
Engineering and Logistics,
Technical University of Dortmund
Since 2007; focus: Logistics
•University of Southern California
University of California, Berkeley
University of California, San Diego
University of Michigan Transpor-
tation Research Institute (UMTRI)
Since 2010; university project
“Audi Urban Intelligent Assist”
•Audi Tongji Joint Lab, Shanghai
Since 2010; focus: Automotive
Market Research; Marketing,
Electric Mobility, Design, IT
•AHI – Audi Hungaria Institutes:
Technical University of Budapest
and SZE Győr
Since 2006; focus: Engines and
Production
Neckarsulm location Győr location
Other cooperation partners
LOCATION-BASED ENVIRONMENTAL ASPECTS
As a company that operates worldwide, the Audi Group actively embraces the principle of social
responsibility. The idea of sustainable management, which rests on reconciling economy with
ecology, is therefore an integral aspect of the corporate strategy.
This awareness is reflected not only in the Audi Group’s continuing implementation of measures
to improve the efficient use of resources, but also in its involvement in numerous initiatives such
as the Bavarian Environmental Pact. In addition, the Company maintains a regular dialog with
associations, government agencies, politicians and journalists about the principles behind its
environmental philosophy. The Audi Group’s environmental commitment extends far beyond the
statutory requirements. This is the only way to ensure that economic growth is sustainable.
Accreditation
Alongside the use of modern technologies, organizational measures within the environmental
management systems form the basis for steadily reducing pollution. These ongoing efforts are
documented by internal reviews and external auditing of all production facilities.
All Audi Group locations are for example validated under the European Union’s EMAS (Eco Man-
agement and Audit Scheme), which goes well beyond the minimum standards required. In 1995
the Audi Group became the first premium-segment carmaker to receive this coveted accredita-
tion when it was awarded to the Neckarsulm location.