Audi 2011 Annual Report Download - page 142

139
Management Report
134 Audi Group
134 Structure
136 Strategy
140 Shares
141 Disclosures required under
takeover law
143 System of remuneration for
the Supervisory Board and
Board of Management
143 Business and underlying
situation
159 Financial performance
indicators
162 Social and ecological aspects
175 Risks, opportunities
and outlook
187 Disclaimer
The brand with the four rings also performed impressively in the reader poll “The Best Cars of
2011” (auto motor und sport, issue 4/2011, p. 104 ff.). The Audi R8 Spyder and the Audi Q5
midsize SUV repeated the success of the previous year in winning their respective categories.
The award for best midsize car went to the A4 and A5 model lines for the fourth year in a row.
And the newcomer Audi A1 earned a first place at the very first attempt. Rounding out an
impressive set of results, there was a second place for the Audi A8.
2011 saw the Audi brand maintain its successful track record in the prestigious competition hosted
by BILD am SONNTAG and the European AUTO BILD Group (AUTO BILD, issue 45/2011, p. 57 ff.)
with victory for the Audi A6 in the “Golden Steering Wheel” and second place for the gas-powered
A3 TCNG in the “Green Steering Wheel.” With a total of 21 first-place finishes to its name, Audi
is the most successful brand in the history of the poll, which was first held in 1975.
The reader poll staged by the magazine OFF ROAD shows that the Audi brand is equally impres-
sive off the beaten track. The Audi A6 allroad quattro achieved first place in the “Crossover”
category (issue 4/2011, p. 44 ff.).
In the poll “Most Sporty Cars of 2011” hosted by the magazine sport auto, the Audi RS 3
Sportback, the newest member of the Audi brand’s dynamic RS family, emerged top of its
class. Three silver awards – for the Audi TT Roadster 2.0 TFSI, the Audi TTS Coupé and the
Audi TT RS Roadster – completed an impressive set of results (issue 7/2011, p. 46 ff.).
The brand with the four rings notched up triple honors in the “Auto Trophy 2011” run by the
trade journal AUTO ZEITUNG. The Audi Q3 compact premium SUV, the Audi A5 Sportback and
the Audi A1 all won their respective categories (issue 25/2011, p. 108 ff.).
The design concept of the A7 Sportback was triumphant in the “Design Summit” held by the
magazine AUTO BILD. A top-ranking jury voted the five-door coupe the clear winner (issue 6/2011,
p. 52 ff.).
The Audi A6 received the “Eyes on Design Award” in the production models category for the fourth
time at the Detroit Auto Show (http://www.brophy.com/NAIAS/).
The Audi brand came away from the “What Car? Award” ceremony in London with three trophies.
A jury and the readers of the British auto magazine voted the Audi A1 both “Car of the Year” and
winner of the “Supermini” category, while the Audi TT was voted “Coupe of the Year” for the fifth
time in a row (http://www.whatcar.com/car-news/audi-a1-named-car-of-the-year/254884).
Attractive employer worldwide
As part of its strategy to become the leading premium brand, the Audi Group regards well-
qualified, committed employees as a priceless asset. Particularly as it becomes internationally
more diverse, the Audi Group considers it vitally important to be viewed as an attractive employer
worldwide.
Against this backdrop, the Audi Group offers its workforce a stimulating working environment
with attractive opportunities for development, commensurate pay and high job security. Regular
internal surveys reveal a high level of employee satisfaction. In addition, external surveys have
attested to the Audi Group’s high attractiveness as an employer both in Germany and interna-
tionally.
For instance, it yet again topped the renowned graduate surveys conducted by the consultants
Universum and trendence among engineering and economics students (“trendence Graduate
Barometer 2011 – Business and Engineering Edition,” April 15, 2011; “The Universum German
Student Survey 2011,” May 16, 2011).
AUDI HUNGARIA MOTOR Kft., Győr (Hungary), was yet again voted “Most Attractive Company” in
the country by experienced professionals and career-starters in 2011. This was the outcome of a
survey conducted by the management consultants Aon Hewitt and the international student
organization AIESEC (http://www.autoevolution.com/news/audi-the-most-attractive-company-
in-hungary-32615.html).