Audi 2011 Annual Report Download - page 157

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The Audi brand succeeded in increasing the number of vehicles delivered in its home market
Germany to 254,011 (229,157) and upped its market share slightly from 7.8 to 7.9 percent.
In Western European export markets, the Company bucked the negative overall trend in the
market by posting double-digit growth to 428,292 (382,748) vehicles. There was a notably
positive performance in the UK and French export markets, where the Audi brand increased total
deliveries to 115,345 (99,705) and 62,009 (52,520) units respectively, equivalent to increases
of 15.7 and 18.1 percent. The brand with the four rings enjoyed a slight increase in deliveries in
the Spanish car market; in Italy the number of vehicles it delivered was unchanged from the
previous year. The Company thus clearly outperformed these markets as a whole.
In Central and Eastern Europe, the Audi brand increased its deliveries quite substantially last
year. The improvement owes much to the development of the Russian car market, where the
Company increased its vehicle deliveries by 25.6 percent to 23,250 (18,510) units.
The Audi brand also put in a very successful performance in the U.S. market in 2011. With a new
record of 117,561 (101,629) vehicles, the Company increased its deliveries by 15.7 percent year
on year.
The Asia-Pacific growth region again expanded sharply in the past fiscal year. The Audi brand
delivered 35.3 percent more vehicles there in 2011 than one year earlier, or 373,724 (276,241)
in total. This growth was driven by the Chinese market (including Hong Kong), where the Company
increased deliveries of the Audi brand by 37.3 percent to 313,036 (227,938) units. This meant
that China overtook Germany as the Audi brand’s biggest market for the first time ever. Despite
lower overall market demand in Japan following the natural disaster, the Company increased its
deliveries by 22.1 percent to 21,059 (17,251) vehicles.
DELIVERIES TO CUSTOMERS BY MODEL
2011 2010
Audi A1 118,175 27,898
Audi A3 28,405 37,322
Audi A3 Sportback 146,881 154,574
Audi A3 Cabriolet 11,683 12,429
Audi Q3 9,288 39
Audi TT Coupé 20,923 19,534
Audi TT Roadster 6,316 5,374
Audi A4 Sedan 207,409 180,125
Audi A4 Avant 106,957 110,297
Audi A4 allroad quattro 10,903 11,477
Audi A4 Cabriolet – 161
Audi A5 Sportback 51,542 51,844
Audi A5 Coupé 36,800 41,365
Audi A5 Cabriolet 20,637 21,324
Audi Q5 176,084 147,088
Audi A6 Sedan 183,244 159,213
Audi A6 Avant 42,240 39,606
Audi A6 allroad quattro 3,732 5,490
Audi A7 Sportback 31,317 3,795
Audi Q7 52,529 43,251
Audi A8 34,245 17,039
Audi R8 Coupé 1,803 1,916
Audi R8 Spyder 1,546 1,250
Total, Audi brand 1,302,659 1,092,411
Lamborghini Gallardo 1,250 1,052
Lamborghini Murciélago 7 250
Lamborghini Aventador 345 –
Total, Lamborghini brand 1,602 1,302
Other Volkswagen Group brands 207,753 199,740
Total, Group 1,512,014 1,293,453