Audi 2011 Annual Report Download - page 158

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155
Management Report
134 Audi Group
143 Business and underlying
situation
143 Economic environment
145 Research and development
151 Procurement
151 Production
153 Deliveries and distribution
159 Financial performance
indicators
162 Social and ecological aspects
175 Risks, opportunities
and outlook
187 Disclaimer
The Audi Group maintained the continuous expansion of its product range in 2011.
NEW MODELS OF THE AUDI BRAND IN 2011
January
Audi R8 GT
September
Audi A6 Avant
October
Audi Q3 Audi R8 GT Spyder
December
Audi RS 3 Sportback
April
Audi A6
February
Audi A8 L W12 quattro
November
Audi Q5 hybrid quattro
Audi A5
1)
1) Product improvement of the car line
Audi A1
For the Audi A1, 2011 was the first full year in production. The Audi brand delivered a total of
118,175 (27,898) of its premium compact model to customers.
The A1 appeals above all to a youthful, lifestyle-oriented target group. Its most attractive features
include emotional design, a wide range of customization options, and modern information and
communication technologies.
After its launch, the Audi A1 was initially available as a three-door version. At the end of the year,
the Audi brand then unveiled the A1 Sportback, which has been arriving on markets since February
2012. The five-door version provides more convenient access to the rear compartment and
is equipped with four seats as standard, or optionally with five at no extra charge. There are
currently five engine versions available – three TFSI and two TDI – with outputs ranging from
63 kW (86 hp) to 136 kW (185 hp). The 1.6 TDI engine with manual transmission is an extra-
efficient version that is also available for the three-door A1. Developing 66 kW (90 hp) or 77 kW
(105 hp), it achieves average consumption of just 3.8 liters of diesel per 100 kilometers, equiva-
lent to CO₂ emissions of 99 g/km.
The top-of-range A1 quattro will also be appearing in 2012 as a limited edition of 333 units. Its
output of 188 kW (256 hp) propels it from 0 to 100 km/h in only 5.7 seconds and on to a top
speed of 245 km/h.
Audi A3
A particularly sporty model was added to the A3 car line in early 2011. The RS 3 Sportback is
outfitted with a 2.5 TFSI engine that was voted “International Engine of the Year” in both 2010
and 2011 (http://www.ukipme.com/engineoftheyear). The five-cylinder engine builds on a leng-
thy Audi tradition stretching back to the 1980s, when powerful five-cylinder engines took the
Audi brand to the top of the sport of rallying.
The Audi brand delivered 186,969 (204,325) vehicles of the A3 car line worldwide in fiscal 2011.