Audi 2011 Annual Report Download - page 118

Sound from another planet: Bruno Mars delighted the audience with his hits.
The Festspielhaus in Baden-Baden: a grand setting for the SWR3 New Pop Festival.
Jessie J (above) and Clare Maguire (right)
sang their way into the audience’s hearts
in Baden-Baden.
The SWR3 New Pop Festival
has provided young artists with
a platform for presenting them-
selves to a broader public since
1994. The radio station uses
the festival to promote talented
young people and some artists
are even able to break through
to the top. Celebrities like Xavier
Naidoo, Laith Al-Deen and
Amy Macdonald are all prime
examples of this.
Attracting the right talents and
promoting their development is a
key theme for Audi as well. This is
the only way to ensure the supply of
skilled employees that Audi needs to
stay on its course of global growth.
It is thus only fi tting that Audi
plays the role of sponsor for the
SWR3 New Pop Festival. Firstly,
we meet talented young people
among the fans who we would like
to win over for Audi. Secondly,
we encounter the target group
for our sporty models there.
Audi would also like to give
something back to the people in
the region. In addition to the
SWR3 New Pop Festival, the Com-
pany is therefore expanding its
cultural commitment with
sum-
mer concerts and its own rock and
pop festivals in Ingolstadt and
Neckarsulm. What’s more, Audi
is
sparking the enthusiasm of
children and youth in technol-
ogy with
events such as “Lernfest,”
“Girls Day,” “Technik Camp”
and a variety of vacation activity
programs.
Thomas Sigi
Human
Resources
“Attracting the right
talents and promoting
their development
is one of the key
themes for Audi.”
Inspiration _ 115